UI/UX and Marketing Expert

Location: Accra, Ghana
Type: Full Time
Department: Marketing

Position Summary
As a UI/UX Expert specializing in websites, you will design user-friendly, visually compelling interfaces
that not only prioritize the user journey but also align with marketing strategies to enhance engagement, conversions, and overall business growth.

Key Responsibilities:
▪ Design engaging, responsive websites that provide a seamless user experience across devices.
▪ Develop wireframes, prototypes, and high-fidelity mockups for web pages and landing pages.
▪ Conduct user research, competitor analysis, and usability testing to inform design decisions.
▪ Collaborate closely with marketing teams to align website designs with campaign strategies and conversion goals.
▪ Create landing pages optimized for lead generation, sales, and brand awareness.
▪ Analyze website performance metrics and implement data-driven design improvements to enhance UX and conversion rates.
▪ Ensure websites are optimized for SEO and fast load times.
▪ Work with developers to bring designs to life, ensuring they align with user intent and marketing goals.

Qualifications:
▪ Experience: Minimum 3-5 years in UI/UX design for websites, with a strong portfolio demonstrating successful projects.
▪ Education: Bachelor’s degree in Web Design, Marketing, or a related field (or equivalent experience).

Skills:
• Expertise in design tools like Figma, Adobe XD, or Sketch.
• Fluent in WebFlow. Wordpress is a big advantage.
• Strong understanding of responsive design principles and web usability standards.
• Familiarity with front-end development principles (HTML, CSS, basic JavaScript knowledge is a plus).
• Solid understanding of marketing concepts, including lead generation, conversion rate optimization, and SEO.
• Strong understanding of marketing principles, including user acquisition, lead generation, and sales funnels.
• Proficiency in tools like Google Analytics or similar for tracking user behavior and website performance.
• Experience with A/B testing and performance-driven design refinements.
• Excellent communication and collaboration skills to work with cross-functional teams.

Preferred:
• Experience with motion graphics and animation.
• Familiarity with photography and image editing.