Social Media Manager (Cryptocurrency/Fully Remote)

Requirements

• 3+ years of experience in social media management, ideally in fintech, crypto, or tech startups.
• Strong understanding of cryptocurrency, DeFi, and blockchain ecosystems.
• Proven experience creating content that grows and engages an audience (please include a portfolio or samples).
• Proficiency in AI tools for content creation (e.g. ChatGPT, Jasper, Midjourney, Canva AI, etc.).
• Excellent writing and editing skills with the ability to translate complex topics into digestible, compelling posts.
• Experience with social media analytics and scheduling tools (e.g. Hootsuite, Sprout Social, Buffer, etc.).
• Ability to work independently in a remote, fast-paced, multicultural environment.
• Bonus: Design skills (Canva, Figma), experience with meme marketing, and/or influencer engagement.

Responsibilities

• Develop and execute a forward-thinking social media strategy aligned with our client's brand and business goals.
• Create engaging, original, and informative content across all key platforms (X/Twitter, LinkedIn, Instagram, TikTok, YouTube, Telegram, etc.).
• Leverage AI tools to assist in content generation, social listening, and performance optimization.
• Manage the social content calendar and lead daily publishing, community interaction, and real-time engagement.
• Work closely with the Design and Product Marketing teams to create visuals and campaigns that educate users on crypto concepts, product features, and promotions.
• Monitor trends, memes, crypto news, and cultural moments to ensure timely and relevant engagement.
• Analyze KPIs and report on content performance, adjusting strategy accordingly to optimize growth and engagement.
• Collaborate with regional marketing teams to tailor content to different African markets while maintaining a unified global voice.
• Manage influencers, partners, or campaign collaborations as needed.