Social Media and Video Specialist

Responsibilities:

Social Media Management

• Develop and implement comprehensive social media strategies aligned with our business objectives and brand voice.
• Manage our social media calendar, ensuring consistent and timely posting across all platforms.
• Create and curate engaging written and image-based content for various social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms relevant to our industry.
• Monitor social media channels for customer feedback, industry news, and competitor activity, and respond appropriately.

Video Content Creation

• Shoot, edit, and produce high-quality video content that showcases our products, customer testimonials, and brand lifestyle.
• Lead post-production efforts using Adobe Premiere, After Effects, and other editing software to ensure polished and professional content.
• Develop and execute a video content calendar that aligns with our overall social media strategy.
• Conduct on-site filming at our location, highlighting our products, services, and company culture.
• Create short-form video content optimized for platforms like Instagram Reels and YouTube Shorts.
• Help ensure a consistent brand voice across all video content, bringing our story to life through captivating visuals and compelling narratives.
• Experiment with new video formats and storytelling techniques, using data to quickly assess their effectiveness.

Metrics and Performance Optimization

• Ensure consistency and accuracy in the portrayal of information, images, and other relevant details across all platforms.
• Prepare regular reports on performance metrics, providing insights and actionable recommendations for improvement.
• Continuously research and implement innovative content formats, posting strategies, and engagement techniques based on performance data and industry trends.
• Conduct A/B testing on various elements of social media and video content to identify what resonates best with our audience.
• Track and report on the ROI of social media and video marketing efforts, tying performance to broader business objectives as well as against industry standards and competitors.
• Stay updated on platform algorithm changes and adjust strategies accordingly to maintain or improve performance.
• Collaborate with other teams to ensure that social media and video metrics align with and contribute to overall marketing and business goals.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• 3-5 years of experience in social media management and video content creation, preferably in a B2B or SaaS environment.
• Proven track record of growing social media engagement and converting followers into leads.
• Strong creative vision with a passion for visual storytelling and the ability to conceive and execute innovative social media campaigns.
• Proficiency in video production, including shooting and editing, with experience using tools like Adobe Premiere, Final Cut, Canva, or other related tools.
• Deep understanding of social media platforms, their algorithms, and best practices for business use, particularly on LinkedIn, X, Instagram, and YouTube.
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences and platforms.
• Analytical mindset with experience using social media analytics tools to drive decision-making.
• Up-to-date knowledge of digital marketing trends and best practices.
• Critical thinking and problem-solving skills, with the ability to adapt quickly in a fast-paced environment.
• Team player with great interpersonal skills and the ability to collaborate effectively across departments.
• Driven and ambitious, with a desire to grow and take on new challenges.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and basic graphic design skills.