SENIOR MARKETING OFFICER
Reporting to the Head of Marketing, this role focuses on developing and executing marketing strategies, overseeing campaigns, and collaborating with cross-functional teams to achieve the company’s business objectives. The Senior Marketing Officer will play a key role in driving brand awareness, lead generation, and customer engagement.
KEY RESPONSIBILITIES:
1. Marketing Strategy and Campaigns:
Assist in developing and executing comprehensive marketing strategies to promote company's offerings, including Microsoft solutions, cloud services, and cybersecurity.
Plan and oversee multi-channel marketing campaigns, ensuring they align with business goals and timelines.
Manage the marketing calendar to ensure timely execution of initiatives.
2. Lead Generation and Digital Marketing:
Drive lead generation efforts through digital marketing channels, including SEO, PPC, email marketing, and social media.
Collaborate with the content marketing team to develop targeted campaigns that increase website traffic and generate qualified leads.
Track and optimize conversion rates from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
3. Brand Management and Awareness:
Ensure consistent brand messaging across all marketing materials and platforms.
Monitor and improve brand visibility by executing branding campaigns and maintaining alignment with company’s mission and values.
Support product launches with creative campaigns and go-to-market strategies.
4. Analytics and Reporting:
Use analytics tools to track the performance of campaigns, generating actionable insights to optimize marketing efforts.
Prepare monthly marketing reports, highlighting KPIs such as engagement rates, lead conversions, and ROI.
Recommend adjustments to strategies based on campaign performance.
5. Collaboration and Team Leadership:
Work closely with the sales, product, and technology teams to align marketing initiatives with company objectives.
Mentor junior marketing staff, providing guidance on campaign execution and professional growth.
Act as a point of contact for cross-departmental marketing efforts.
6. Event Management:
Organize and promote webinars, conferences, and other marketing events to boost lead generation and engagement.
Prepare post-event reports to measure effectiveness and recommend improvements for future events.
QUALIFICATIONS AND REQUIREMENTS:
Education: Bachelor’s degree in marketing, Business Administration, or related field.
Experience: Minimum of 5-7 years in a marketing role, preferably in IT or digital transformation industries.
Skills: Expertise in digital marketing tools (e.g., HubSpot, Google Analytics), SEO, and campaign management.
Soft Skills: Strong analytical, communication, and organizational skills.
SMART GOALS AND OBJECTIVES FOR 2024/2025
1. Marketing Strategy and Execution:
o Develop and execute three multi-channel campaigns per quarter, achieving a 20% increase in lead conversions.
2. Lead Generation:
o Increase Marketing Qualified Leads (MQLs) by 25% through targeted digital campaigns.
3. Brand Awareness:
o Improve brand recognition by 15% in key markets through branding initiatives.
4. Team Collaboration:
o Lead two cross-functional initiatives per quarter, ensuring seamless integration between marketing and sales efforts.
5. Analytics and Reporting:
o Deliver monthly performance reports on campaign ROI, recommending at least one optimization per report.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana