SENIOR MARKETING OFFICER
JOB DESCRIPTION
KEY RESPONSIBILITIES:
1. Marketing Strategy and Campaigns:
Assist in developing and executing comprehensive marketing strategies to promote Axxend’s
offerings, including Microsoft solutions, cloud services, and cybersecurity.
Plan and oversee multi-channel marketing campaigns, ensuring they align with business goals
and timelines.
Manage the marketing calendar to ensure timely execution of initiatives.
2. Lead Generation and Digital Marketing:
Drive lead generation efforts through digital marketing channels, including SEO, PPC, email
marketing, and social media.
Collaborate with the content marketing team to develop targeted campaigns that increase
website traffic and generate qualified leads.
Track and optimize conversion rates from Marketing Qualified Leads (MQLs) to Sales
Qualified Leads (SQLs).
3. Brand Management and Awareness:
Ensure consistent brand messaging across all marketing materials and platforms.
Monitor and improve brand visibility by executing branding campaigns and maintaining
alignment with Axxend’s mission and values.
Support product launches with creative campaigns and go-to-market strategies.
4. Analytics and Reporting:
Use analytics tools to track the performance of campaigns, generating actionable insights to
optimize marketing efforts.
Prepare monthly marketing reports, highlighting KPIs such as engagement rates, lead
conversions, and ROI.
Recommend adjustments to strategies based on campaign performance.
5. Collaboration and Team Leadership:
Work closely with the sales, product, and technology teams to align marketing initiatives with
company objectives.
Mentor junior marketing staff, providing guidance on campaign execution and professional
growth.
Act as a point of contact for cross-departmental marketing efforts.
6. Event Management:
Organize and promote webinars, conferences, and other marketing events to boost lead
generation and engagement.
Prepare post-event reports to measure effectiveness and recommend improvements for future
events.
QUALIFICATIONS AND REQUIREMENTS:
Education: Bachelor’s degree in Marketing, Business Administration, or related field.
Experience: Minimum of 5-7 years in a marketing role, preferably in IT or digital
transformation industries.
Skills: Expertise in digital marketing tools (e.g., HubSpot, Google Analytics), SEO, and
campaign management.
Soft Skills: Strong analytical, communication, and organizational skills.
SMART GOALS AND OBJECTIVES FOR 2024/2025
1. Marketing Strategy and Execution:
o Develop and execute three multi-channel campaigns per quarter, achieving a 20%
increase in lead conversions.
2. Lead Generation:
o Increase Marketing Qualified Leads (MQLs) by 25% through targeted digital
campaigns.
3. Brand Awareness:
o Improve brand recognition by 15% in key markets through branding initiatives.
4. Team Collaboration:
o Lead two cross-functional initiatives per quarter, ensuring seamless integration
between marketing and sales efforts.
5. Analytics and Reporting:
o Deliver monthly performance reports on campaign ROI, recommending at least one
optimization per report.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana