Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Working closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.
Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy
Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.
Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
Education Requirement
Bachelor's Degree in Marketing or related fields
Related Work Experience
8+ years marketing and leadership experience.
Direct experience with execution of marketing plans
Business and commercial acumen.
Experience working in cross-functional and cross-geographical teams is preferred.
Experience in managing marketing budgets
Experience working with The Coca-Cola Company external partners (bottling partners and customers) is not mandatory but would be preferred