Key Responsibilities:
- Take setter calls to validate leads and prepare them for follow-up meetings.
- Manage sales communications, CRM systems (e.g., Pipedrive), and sales pipeline, including managing emails using Google Workspace.
- Conduct research to identify new market opportunities and summarize RFPs periodically.
- Scrape email and LinkedIn lists using tools like Clay and Instantly.ai.
- Oversee and optimize automated email and LinkedIn outreach campaigns to maximize lead engagement.
Marketing Activities:
- Assist in developing sales and marketing materials, including newsletters, blogs, and social media content.
- Maintain and manage a content calendar, ensuring timely publication of blogs, email newsletters, and social media posts.
- Monitor and manage Facebook Ads to ensure performance aligns with business goals.
- Help create engaging social media content, post updates, and interact with online communities.
Customer Engagement:
- Develop and execute customer engagement strategies that align with brand and growth goals.
- Address partner and client inquiries to ensure positive engagement and communication experiences.
Performance Tracking:
- Track and measure the effectiveness of sales and marketing activities, reporting regularly on key performance metrics.
- Utilize analytics tools to assess and optimize the success of campaigns.
Business Development:
- Identify new leads, close sales opportunities, and negotiate contracts.
- Support partnership development efforts to onboard and grow business accounts.
- Collaborate closely with the marketing team to create materials, respond to RFPs, and deliver on growth-oriented initiatives.
- Conduct ROI analysis and implement data-driven optimizations to ensure business growth.
Qualifications:
- Previous experience in sales, marketing, or lead generation is a plus.
- Strong verbal and written communication skills with an ability to connect effectively with clients and partners.
- Proficiency in using CRM tools (Pipedrive preferred), Google Workspace, and social media management tools.
- Strong organizational skills, attention to detail, and the ability to manage multiple tasks.
- Positive attitude, eagerness to learn, and adaptability to evolving business needs.
Preferred Skills:
- Experience with email scraping tools (Clay, Instantly.ai) and social media advertising platforms like Facebook Ads.
- Familiarity with content marketing and managing editorial calendars.
What Success Looks Like:
Increased Lead Conversion: Successfully validate and nurture leads through the sales funnel, driving measurable growth in conversions.
Effective Content Management: Maintain an organized and engaging content calendar, delivering timely and impactful posts and publications.
Optimized Campaigns: Leverage automated outreach and social media management to drive engagement and client satisfaction.
Collaboration and Communication: Work seamlessly with the team, ensuring high standards of engagement, organization, and execution.
Growth-Oriented Initiatives: Develop and optimize data-driven growth programs that deliver clear ROI.
Salary
$1200-$1500
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana
