Product Marketing & Social Media Expert

JOB DESCRIPTIONS

Key Responsibilities 

• Design and implement content strategies for various social media platforms to support product launches, lead generation, and marketing initiatives.
• Extensive expertise in LinkedIn and Instagram management.
• Oversee both organic and paid social media campaigns.
• Develop captivating posts, videos, and stories to enhance brand recognition, product visibility, and audience interaction.
• Drive community growth by engaging actively with followers, influencers, and strategic partners.
• Work closely with sales teams to develop and promote effective product messaging.
• Track and analyze performance metrics, such as lead generation and conversion rates, to optimize campaigns and deliver actionable insights.
• Stay current with industry trends to ensure content is fresh, innovative, and platform-appropriate.
• Write persuasive, targeted copy for social media posts, ads, and campaigns.
• Maintain consistent brand voice across all social media channels.
• Create compelling calls-to-action (CTAs) to boost conversions and user engagement.
• Produce copy for a range of formats, including posts, stories, advertisements, and videos.
• Use social media analytics tools to monitor campaign performance, measure key performance indicators (KPIs), and derive actionable insights.
• Keep track of SEO and user engagement to recommend content improvements.
• Conduct A/B testing on social media content to enhance campaign results.
• Present campaign performance data and key metrics to stakeholders, showcasing ROI and effectiveness.

Qualifications 

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Demonstrated experience in social media management, digital marketing, graphic design, and video production.
• Proficient in graphic design software (e.g., Adobe Creative Suite, Canva, Figma) and video editing tools.
• Strong knowledge of social media platforms, trends, and analytics.
• Excellent copywriting skills with a proven ability to create engaging and persuasive content.
• Creative thinker with a passion for storytelling and visual communication.
• Ability to manage multiple projects efficiently and meet deadlines.
• Experience with social media advertising, PPC campaigns, and A/B testing is advantageous.
• Strong analytical abilities to interpret data and make data-driven decisions.
• Highly organized with exceptional attention to detail.