Lead the development and execution of product marketing strategies for international markets, tailoring messaging and positioning to local needs and cultural nuances
Own end-to-end go-to-market plans for global product launches, coordinating with regional teams to ensure market-specific relevance and impact
Create and maintain a robust competitive intelligence program, developing battlecards and positioning materials to differentiate our solutions in each market
Drive sales and partner enablement initiatives for global regions, creating training materials and programs that empower our international go-to-market teams
Collaborate with product management and regional marketing teams to incorporate market-specific insights into product roadmaps and marketing strategies
Develop a suite of marketing campaigns and assets that showcase our value proposition across diverse industries and geographies
Analyze market trends, competitive landscapes, and campaign performance data to continuously optimize our international product marketing strategies
You may be a good fit if you:
Have 7+ years of product marketing experience in B2B SaaS, with a strong track record of successful international product launches
Possess deep understanding of global markets and experience in localizing product messaging and campaigns
Demonstrate expertise in competitive analysis and positioning, with the ability to craft compelling narratives across different types of competitors
Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies across multiple regions
Are fluent in English with proficiency in one or more additional languages
Have strong analytical skills to measure and optimize campaign performance and derive insights from complex market data
Bring experience in creating and delivering comprehensive sales enablement programs for global teams