Product Marketing and Social Media Expert

Location: Accra, Ghana
Type: Full Time

Department: Marketing

Job Summary:
This role combines social media expertise with product marketing strategy to grow our online presence, engage audiences, and generate qualified leads through different Social Media platforms.

Key Responsibilities:
▪ Develop and execute content strategies for different Social media platforms with product launches, lead generation goals, and marketing campaigns.
▪ Extensive experience in LinkedIn and Instagram aligned.
▪ Manage organic and paid campaigns
▪ Create engaging posts, videos, and stories to drive brand awareness, product visibility, and audience engagement.
▪ Foster community growth through active engagement with followers, influencers, and partners.
▪ Collaborate with sales teams to craft and promote compelling product messaging.
▪ Analyze performance metrics—including lead generation and conversion rates—to optimize campaigns and provide actionable insights.
▪ Stay updated on trends to ensure content remains innovative and platform-relevant.
▪ Write compelling and targeted copy for social media posts, advertisements, and campaigns.
▪ Ensure consistency in brand voice across different social media channels.
▪ Create effective calls to action (CTAs) that drive conversions and engagement.
▪ Develop copy for various formats, including posts, stories, ads, and videos.
▪ Utilize social media analytics tools to track performance, measure KPIs, and generate actionable insights.
▪ Monitor SEO and user engagement to suggest content optimization.
▪ Conduct A/B testing on social media content to improve campaign performance.
▪ Present data and analytics to stakeholders, highlighting key metrics and ROI.

Qualifications:
▪ Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
▪ Proven experience in social media management, digital marketing, graphic design, and video production.
▪ Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) and video editing software.
▪ Strong understanding of social media platforms, trends, and analytics tools.
▪ Excellent copywriting skills with a proven ability to create engaging and effective content.
▪ Creative mindset with a passion for storytelling and visual communication.
▪ Ability to multitask and manage multiple projects simultaneously.
▪ Experience with social media advertising, PPC campaigns, and A/B testing is a plus.
▪ Strong analytical skills and the ability to interpret data to make informed decisions.
▪ Highly organized with strong attention to detail.
▪ UI/UX design skills are an advantage.