Partner, Brand

ABOUT MASTERCARD FOUNDATION

Mastercard Foundation seeks a world where everyone has the opportunity to learn and prosper. Through its Young Africa Works strategy and Canadian EleV program, the Foundation works with partners to ensure that millions of young people, especially young women, access quality education, financial services, and dignified work. Mastercard Foundation was established in 2006 through the generosity of Mastercard when it became a public company. The Foundation is independent with its own Board of Directors and CEO.

THE WORK AT THE FOUNDATION

We are currently in an exciting period at the Mastercard Foundation as we intensify the implementation of the Young Africa Works strategy, aiming to empower 30 million young people throughout Africa to access dignified and fulfilling employment.

To ensure the Foundation's accessibility to our partners and program participants, we have established offices in Rwanda, Kenya, Ghana, Senegal, Ethiopia, Nigeria, and Uganda. These offices provide strong in-country support for the implementation of Young Africa Works. We collaborate with governments, the private sector, educators, and other funders to enhance the quality of education and vocational training, equip young individuals with the necessary skills for the workforce, expand access to financial services for entrepreneurs and small businesses, and facilitate connections between job seekers and meaningful employment opportunities.

Our values serve as our guiding principles, transcending and surpassing all other considerations. We wholeheartedly encourage you to bring your bold ideas, curiosity, and expertise to your work.

If you are an experienced brand and content communications professional looking to increase your impact, read on!

THE OPPORTUNITY 

Reporting to the Lead, Brand and Content, the Partner, Brand will manage the Foundation’s brand, develop a cohesive brand story, and oversee the editorial pipeline for key publications. You will also contribute to creating a dissemination strategy to raise awareness of the Foundation's work and impact among internal and external stakeholders, including the media.

The successful candidate will be based in one of our offices in (Kenya, Uganda, Ethiopia, Nigeria, Senegal, Rwanda, Ethiopia, or Ghana).

WAYS YOU CAN CONTRIBUTE 

• Support developing and implementing the enterprise brand strategy, including style guides, brand guidelines, vision, narrative, and value proposition to achieve short- and long-term objectives.
• Ensure the new brand architecture framework complies with internal and external audiences and legal regulations (e.g., copyright and data protection).
• Collaborate with the Public Affairs and Communications team to identify brand awareness opportunities and support integrated campaigns to elevate brand and Foundation awareness.
• Work closely with the Lead, Brand and Content, in-country Leads, Program Communications, and Legal & Compliance to ensure alignment on the branding of external partner programs and materials (e.g., naming of initiatives, microsites, toolkits).
• Gather content and manage assets in collaboration with Program Communications (Canada and Africa) and Policy & Thought Leadership teams to ensure brand narrative and storytelling alignment across the organization.
• Develop and implement enterprise campaigns and storytelling opportunities to enhance the Foundation's profile in operating countries.
• Manage the editorial pipeline, including the design, production, and dissemination of publications and reports (e.g., Youth Think Tank Report, Youth Voices) while working closely with other departments (Research, Impact, Policy & Thought Leadership, Country Program Communications).
• Supported implementing and managing a new measurement framework across the Public Affairs and Communications (PAC) team, including testing plans, brand and content research, and contributions to metrics reports.
• Assist with the biennial IPSOS reputation audit and preparation of summary reports.

WHO YOU ARE

• Bachelor’s Degree in Communications, Journalism, Public Relations, or relevant certification, with a minimum of 5-7 years of experience in content communications, journalism, and/or public relations.
• Proven experience in web and print materials' content strategy and project management.
• Excellent knowledge of content and social media best practices and an understanding of measurement metrics.
• Strong ability to communicate complex information clearly, work cross-functionally, and adapt to changing priorities.
• Self-motivated, detail-oriented, and able to multitask while meeting deadlines, sometimes under pressure.
• Experience in knowledge management, developing video, graphic design, and editorial content is an added advantage.
• Fluency in French is advantageous.
• Possess excellent verbal, written, and presentation skills, capable of articulating information to a diverse audience across cultures.
• Demonstrate professional maturity, cultural sensitivity, and integrity that reflect the values of the Mastercard Foundation.

Deadline for Applications is November 13, 2024.