Paid Media Manager

JOB DESCRIPTION

RESPONSIBILITIES

1. Own and Execute Paid Media Strategy:
   • Develop and implement a comprehensive paid media strategy across platforms like Google Ads, LinkedIn, Facebook, Instagram, and programmatic display networks to drive lead generation and customer acquisition.
   • Align campaigns with growth team acquisition goals to efficiently scale customer acquisition across all channels.
2. Drive Campaign Performance and Optimization:
   • Analyze and continuously optimize paid media campaigns for better performance, including reducing CPA, improving conversion rates, and maximizing ROI.
   • Conduct in-depth A/B testing of creatives, messaging, and audience segments to improve engagement and lead quality.
3. Manage Budgets and Reporting:
   • Oversee significant paid media budgets, ensuring the effective allocation of resources while maintaining campaign efficiency and performance.
   • Create regular performance reports (weekly, monthly, and quarterly) for stakeholders, providing data-driven insights and actionable recommendations for optimization.
4. Collaborate with Cross-Functional Teams:
   • Partner with product marketing, creative, and growth teams to ensure seamless integration of campaign assets with product messaging and brand positioning.
   • Work closely with stakeholders across the company to align paid media efforts with the broader marketing and business objectives.

Experience & Skills

• 4+ years of hands-on experience managing paid search, paid social, and programmatic display campaigns, with a preference for experience in B2B or fintech sectors.
• Proven track record of driving significant lead generation and customer acquisition through paid media strategies.
• Deep expertise in platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms like DV360 or The Trade Desk.
• Strong understanding of retargeting, audience segmentation, and customer journeys in a B2B context.
• Advanced knowledge of analytics tools like Google Analytics, Data Studio, and Excel for performance tracking and reporting.
• Familiarity with CRM and marketing automation tools, particularly HubSpot.
• Demonstrated success in managing and optimizing multi-channel campaigns across multiple geographies, ensuring consistent messaging and performance across diverse markets.
• Skilled in cross-functional collaboration, working closely with Country Managers, Content, Events, and wider marketing teams to align paid media strategies with business objectives.
• Experience navigating regional market dynamics, tailoring campaigns to local audiences while maintaining global brand consistency.