Key Responsibilities:
- Marketing Strategy Development:
- Assist in the creation and implementation of marketing strategies and campaigns to achieve organizational objectives.
- Identify target audiences and tailor marketing efforts to meet their needs.
- Monitor market trends, competitor activities, and customer behaviors to inform marketing decisions.
- Campaign Management:
- Plan and execute marketing campaigns across various channels, including social media, email, print, and digital advertising.
- Track campaign performance and analyze metrics to measure success and return on investment (ROI).
- Optimize campaigns based on data-driven insights to improve engagement and outcomes.
- Content Creation:
- Develop and manage content for marketing materials such as brochures, newsletters, blog posts, and social media updates.
- Work with graphic designers and copywriters to produce visually appealing and impactful content.
- Ensure consistency in messaging and branding across all platforms.
- Digital Marketing:
- Manage the organization’s online presence, including websites and social media profiles.
- Use search engine optimization (SEO) and pay-per-click (PPC) strategies to drive online traffic and engagement.
- Monitor and respond to customer interactions on digital platforms.
- Event Planning and Management:
- Organize promotional events, trade shows, product launches, or workshops to engage customers and partners.
- Coordinate logistics, invitations, and materials needed for successful events.
- Gather feedback and measure the effectiveness of events.
- Market Research and Analysis:
- Conduct surveys, focus groups, and other research methods to gather insights about customer preferences and trends.
- Analyze data and prepare reports on market conditions, competition, and customer feedback.
- Provide actionable recommendations to improve products or marketing efforts.
- Collaboration and Communication:
- Work closely with sales, product development, and other teams to align marketing strategies with business goals.
- Build and maintain relationships with clients, partners, and vendors.
- Act as a point of contact for external agencies and service providers.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in marketing, advertising, or a similar role.
- Knowledge of marketing tools, trends, and best practices.
Key Skills:
- Strong communication and interpersonal skills.
- Creativity and ability to think strategically.
- Proficiency in digital marketing tools and platforms, including social media and analytics tools.
- Excellent organizational and project management abilities.
- Analytical skills to interpret data and make informed decisions.
Additional Requirements:
- Flexibility to travel for events or meetings as needed.
- Willingness to work extended hours to meet deadlines or manage campaigns.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
Salary
600 - 800 GHS
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana
