Key Responsibilities:
- Marketing Strategy Development:
- Develop and implement marketing plans and campaigns aligned with business goals.
- Identify target audiences and craft strategies to reach them effectively.
- Collaborate with the sales team to align marketing activities with revenue objectives.
- Market Research and Analysis:
- Conduct market research to understand customer preferences, industry trends, and competitor activities.
- Analyze data to identify opportunities for growth and areas for improvement.
- Present findings and recommendations to senior management.
- Content Creation and Management:
- Develop compelling content for various marketing channels, including social media, websites, and email campaigns.
- Oversee the design and production of marketing materials such as brochures, advertisements, and promotional items.
- Ensure brand consistency across all content and materials.
- Digital Marketing:
- Manage the organization’s social media accounts and online presence.
- Plan and execute digital campaigns, including SEO, PPC, and email marketing.
- Monitor website traffic and engagement metrics, providing regular performance reports.
- Event Management:
- Plan and coordinate marketing events such as product launches, trade shows, and workshops.
- Ensure events align with branding and marketing objectives.
- Evaluate the success of events and provide post-event analysis.
- Relationship Building:
- Build and maintain relationships with media outlets, agencies, and other partners.
- Manage public relations efforts, including press releases and media interviews.
- Performance Monitoring:
- Track and analyze the effectiveness of marketing campaigns and initiatives.
- Prepare regular reports on marketing performance and ROI.
- Adjust strategies based on data-driven insights and feedback.
- Budget Management:
- Manage the marketing budget and ensure resources are allocated effectively.
- Negotiate with vendors and suppliers to optimize costs.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing role.
- Strong understanding of marketing principles, digital platforms, and tools.
- Excellent written and verbal communication skills.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, design software).
- Strong organizational and project management abilities.
- Creativity and a results-driven mindset.
- Ability to analyze data and generate actionable insights
Salary
Competitive
Monthly based
Location
Tamale, Northern Region, Ghana
Job Overview
Location
Tamale, Northern Region, Ghana
