Other responsibilities include:
- Brand Strategy & Identity: Develop and execute a cohesive brand strategy that communicates our vision and values. You'll shape our voice, visuals, and tone across all platforms, ensuring we stand out in a crowded market.
- Build and Maintain Relationships: Curate outreach to key stakeholders that is consistent and interesting without feeling forced.
- Customer & Market Insights: Understand the unique needs and desires of our customers through research and market analysis, using this knowledge to inform all marketing strategies.
- Content Creation: Produce engaging, high-quality content (marketing materials, social posts, videos, etc.) that brings our brand story to life.
- Cross-functional Collaboration: Work closely with the operations, sales, and engineering teams to ensure consistent messaging and a unified approach to marketing.
- Events: Plan and execute trade show appearances and other events that will help establish our company as a leader in the drone space.
You should have the following:
- Creativity & Originality: We need someone who is relentlessly creative and willing to challenge conventional thinking. Our marketing cannot look and feels like everyone else’s.
- Technical Competency: You are proficient in all software tools needed to create compelling marketing content (Figma, photo and video editing suites, etc.) You understand the importance of data and can use analytics to measure the success and adjust tactics as needed.
- Hands-on Experience: Experience in startup marketing, particularly in the tech or innovation space, is a plus. While we value experience, we care less about formal education or credentials and more about what you’ve achieved.
- Visionary Mindset: You see marketing as an art form and have the vision to build something new and exciting from the ground up.
- Adaptability & Agility: In a fast-moving startup, flexibility is key.
- You’re comfortable shifting priorities and embracing the unexpected.
Salary
Competitive
Monthly based
Location
, Rift Valley, Turkana County, Kenya, Turkana County, Kenya
Job Overview
Location
, Rift Valley, Turkana County, Kenya, Turkana County, Kenya
