Key Responsibilities:
Marketing Strategy & Planning:
- Develop and implement marketing strategies to promote products or services.
- Conduct market research to identify trends, competitors, and customer needs.
- Set marketing goals and KPIs to measure campaign success.
Brand Management & Awareness:
- Maintain and enhance the company’s brand identity across all platforms.
- Oversee the creation of marketing materials such as brochures, advertisements, and social media content.
- Ensure brand messaging is consistent and aligned with company objectives.
Digital Marketing & Campaign Execution:
- Manage online marketing efforts, including SEO, social media, email marketing, and PPC campaigns.
- Collaborate with designers, content creators, and developers to enhance digital presence.
- Track campaign performance and adjust strategies based on analytics and insights.
Sales & Customer Engagement:
- Work closely with the sales team to develop promotional campaigns that drive sales.
- Develop customer loyalty programs and engagement strategies.
- Gather customer feedback and implement improvements in marketing efforts.
Budgeting & Performance Analysis:
- Manage the marketing budget and allocate resources effectively.
- Analyze data and performance reports to measure ROI on marketing campaigns.
- Provide insights and recommendations for continuous improvement.
Team Leadership & Collaboration:
- Lead and mentor a marketing team to achieve business goals.
- Work with cross-functional teams, including sales, product development, and customer service.
- Establish partnerships with agencies, media houses, and influencers to expand marketing reach.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager or similar role.
- Strong knowledge of digital marketing, branding, and market research.
Key Skills:
- Excellent leadership and project management skills.
- Strong analytical and problem-solving abilities.
- Proficiency in marketing tools such as Google Analytics, HubSpot, and social media platforms.
- Creativity in developing marketing campaigns and strategies.
- Strong communication and negotiation skills.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana
