Report To: Chief Executive Manager
About Farming In Africa
Farming in Africa (FIA), is a leading multinational for-profit innovator in African livestock farming, has experienced remarkable growth, collaborating with over 30,000 farmers across multiple countries.
Farming in Africa (FIA) is seeking an efficient Marketing Manager to lead our marketing efforts across a specific region in Africa. In this role, you will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, generate leads, and drive sales.
1. Market Research and Analysis: Conduct in-depth market research to identify target audiences, analyze competitor activities, and identify emerging trends.
2. Brand Strategy: Develop and implement a strong brand strategy that aligns with FIA's overall mission and values.
3. Marketing Campaign Planning and Execution: Plan and execute integrated marketing campaigns across various channels, including digital marketing, social media, content marketing, and traditional marketing.
4. Sales Enablement: Work closely with the sales team to provide them with the necessary marketing materials and tools to close deals.
5. Partner Development: Build strong relationships with key partners, distributors, and retailers to expand market reach.
6. Team Management: Lead and mentor a team of marketing professionals to achieve marketing objectives.
7. Budget Management: Manage the marketing budget effectively and optimize ROI.
8. Performance Tracking and Analysis: Monitor marketing performance metrics and make data-driven decisions to improve results.
Who You Are:
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum 5 years of experience in marketing, preferably in agriculture.
3. Proven track record of developing and executing successful marketing campaigns.
4. Strong understanding of digital marketing and social media.
Excellent communication and interpersonal skills.
5. Ability to work independently and manage multiple projects simultaneously.
6. Strong leadership skills and the ability to motivate and inspire teams.
7. Fluency in English and at least one African language.
8. Willingness to travel extensively within the assigned region.
Mode of Application :
All CVs and Applications should be sent with the job title/location as the subject of the mail.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana
