- Strategic Planning:
- Develop and execute comprehensive marketing strategies aligned with company objectives.
- Identify market opportunities and trends to drive business growth.
- Team Leadership:
- Lead, mentor, and manage the marketing team to achieve departmental goals.
- Foster collaboration between creative, digital, and communications teams.
- Campaign Development:
- Design and oversee integrated marketing campaigns across various channels (digital, social media, email, print, and events).
- Ensure campaigns are consistent with the brand's voice and identity.
- Market Research:
- Conduct research to understand customer needs, preferences, and competitor activities.
- Use insights to inform strategy and decision-making.
- Budget Management:
- Manage the marketing budget effectively, ensuring optimal ROI for all initiatives.
- Allocate resources to maximize the impact of campaigns and projects.
- Performance Analysis:
- Monitor and analyze marketing performance metrics (e.g., conversion rates, ROI, customer engagement).
- Use data-driven insights to optimize campaigns and improve outcomes.
- Brand Management:
- Ensure brand consistency across all marketing materials and communications.
- Develop strategies to enhance brand recognition and loyalty.
- Partnerships and Networking:
- Build relationships with external stakeholders, such as agencies, vendors, and media partners.
- Represent the company at industry events and conferences.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing leadership role.
- Strong knowledge of digital marketing tools, techniques, and analytics.
- Excellent communication, organizational, and project management skills.
- Creative mindset with an ability to think strategically.
4o
Salary
Competitive
Monthly based
Location
Lagos, Lagos State, Nigeria
Job Overview
Location
Lagos, Lagos State, Nigeria
