Marketing Executive
Vacancies Global
·
Ghana
Full Time
Job Expires in
1d 3h
Key Responsibilities:
- Marketing Strategy and Planning:
- Develop and execute marketing plans that align with the organization’s goals.
- Identify target audiences and tailor marketing strategies to meet their needs.
- Collaborate with senior management to define marketing priorities and objectives.
- Market Research:
- Conduct market research to understand customer preferences, market trends, and competitors.
- Analyze data to identify opportunities for growth and improvement.
- Use insights to shape marketing strategies and campaigns.
- Campaign Management:
- Plan, design, and execute marketing campaigns across various channels, including digital, print, social media, and traditional media.
- Develop promotional materials such as brochures, newsletters, and social media posts.
- Monitor campaign performance and adjust strategies as needed for optimal results.
- Digital Marketing:
- Manage the organization’s online presence, including its website and social media accounts.
- Implement SEO and SEM strategies to increase online visibility.
- Track and analyze web traffic, social media engagement, and other digital metrics.
- Brand Management:
- Ensure consistency in branding and messaging across all marketing materials and channels.
- Develop and maintain a strong brand identity that resonates with target audiences.
- Monitor brand perception and address any reputational issues.
- Event Coordination:
- Organize and manage events, trade shows, product launches, and promotional activities.
- Collaborate with vendors, partners, and other stakeholders to ensure successful events.
- Measure the impact of events on brand awareness and sales.
- Budget Management:
- Prepare and manage marketing budgets, ensuring efficient use of resources.
- Track spending and ensure campaigns remain within budget.
- Provide financial reports on marketing activities to senior management.
- Performance Analysis and Reporting:
- Monitor and analyze the effectiveness of marketing efforts using KPIs and analytics tools.
- Generate reports on campaign performance and provide recommendations for improvement.
- Present findings and insights to stakeholders and management.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in marketing, with 2–5 years in a similar role preferred.
- Familiarity with digital marketing tools, CRM software, and analytics platforms.
Key Skills:
- Strong creativity and ability to develop innovative marketing ideas.
- Excellent communication and presentation skills.
- Proficiency in digital marketing, including social media, email marketing, and online advertising.
- Strong analytical skills to interpret data and measure marketing success.
- Time management and organizational abilities to handle multiple projects simultaneously.
Salary
Competitive
Monthly based
Location
Obuasi, Ashanti Region, Ghana
Job Overview
Location
Obuasi, Ashanti Region, Ghana