JOB DESCRIPTION
KEY RESPONSIBILITIES
Social Media Management (Please note that 70% of this role's responsibilities require Social Media management):
- Manage ALX South Africa’s social media accounts, including TikTok, Instagram, LinkedIn, YouTube, Facebook, and WhatsApp.
- Schedule and post content consistently while maintaining a cohesive brand voice and identity.
- Engage actively with followers by responding to comments, messages, and mentions in a professional and timely manner.
- Host interactive sessions like Q&As, live streams, and polls to increase engagement and foster a thriving online community.
Content Creation & Storytelling:
- Attend ALX events, activations, and community activities to capture and create real-time, authentic content.
- Independently shoot, edit, and publish high-quality visuals and videos, with a focus on TikTok trends and storytelling.
- Collaborate with videographers, photographers, and designers as needed, but confidently produce content yourself when required.
- Source inspiring stories from learners, alumni, and the community to showcase their journeys and successes.
- Translate ALX’s mission into engaging, visually impactful content across platforms.
Team Collaboration:
- Work closely with the Learning, Community Experience, Entrepreneurship, and Activation teams to source content ideas and stay aligned with program goals.
- Partner with the Marketing Manager to execute campaigns and develop creative strategies that amplify ALX’s impact.
- Build strong relationships with learners, alumni, and stakeholders to deepen community engagement and encourage user-generated content.
Campaigns & Strategy:
- Create and execute social media campaigns that align with marketing objectives, leveraging TikTok trends and challenges to drive growth and engagement.
- Contribute to brainstorming sessions to develop innovative content and campaign ideas.
- Stay updated on the latest social media trends, platform updates, and emerging tools to ensure ALX remains relevant and engaging.
Analytics & Optimization:
- Track and analyze social media metrics (e.g., reach, engagement, follower growth) using analytics tools.
- Provide monthly reports with actionable insights to optimize content and campaign strategies.
- Identify opportunities for growth based on performance data and community feedback.
WHO YOU ARE
- TikTok Expert: You’re fluent in TikTok trends, algorithms, and what it takes to create viral content.
- Creative Storyteller: You can turn moments into compelling stories that resonate with young audiences.
- Hands-On Content Creator: You’re comfortable capturing and producing content independently, from filming to editing.
- Community Connector: You love engaging with people, building relationships, and amplifying their voices.
- Strategic Marketer: You understand how to align social media initiatives with broader business goals and measure success.
- Proactive & Energetic: You’re a self-starter who thrives in a fast-paced environment and brings vibrancy to your work.
REQUIREMENTS:
- 2-4 years of experience in social media marketing, content creation, or a related field (TikTok expertise is essential).
- Proven track record of managing social accounts and creating viral, high-engagement content.
- Strong photography, videography, and editing skills (mobile and desktop tools).
- Proficiency with Canva and other content creation tools (Adobe Spark, mobile editing apps, etc.).
- Experience working with cross-functional teams to source and develop content.
- Ability to analyze performance metrics and make data-driven decisions.
- Excellent organizational and time-management skills.
- A passion for social media, storytelling, and connecting with communities.
Salary
Competitive
Monthly based
Location
Johannesburg, Gauteng, South Africa
Job Overview
Location
Johannesburg, Gauteng, South Africa
