Marketing and Brand Head

Key Responsibilities:
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1. Brand Strategy and Development

• Develop and execute a comprehensive brand strategy that defines the companys identity, value propositions, and competitive differentiation in the fintech sector.
• Lead the development of the companys brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals.
• Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations.
• Drive the creative direction and ensure the brand voice is consistently represented in all communications.

2. Marketing Strategy and Execution

• Define and implement end-to-end marketing strategies to acquire, engage, and retain customers, driving growth in product adoption, revenue, and market share.
• Develop integrated marketing campaigns leveraging digital, content, influencer, social media, and traditional media channels.
• Create and manage marketing initiatives tailored to various fintech products (personal loans, credit cards, digital payments, etc.), ensuring product differentiation and consumer education.
• Own and manage the marketing budget, allocating resources efficiently across campaigns and ensuring optimal
  ROI.

3. Digital Marketing and Customer Acquisition

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, content marketing, and paid media campaigns, to drive customer acquisition and retention.
• Develop data-driven strategies, utilizing analytics to optimize campaigns, measure success, and adjust strategies for maximum impact.
• Implement innovative techniques for digital growth, including performance marketing, mobile marketing, and targeted online campaigns, with a particular focus on fintech consumers.

4. Customer Insights and Market Research

• Monitor and analyze market trends, customer behaviors, and competitor activity in the fintech landscape to refine marketing strategies.
• Use customer data and analytics to inform decisions and continuously improve the customer experience.
• Conduct market segmentation and persona development to ensure targeted marketing efforts are addressing the right audience with the right message.

5. Team Leadership and Development

• Build, lead, and mentor a high-performing marketing team, fostering a collaborative, results-driven environment.
• Set clear goals and KPIs for the marketing team and individual members, providing regular performance reviews and feedback.
• Ensure cross-functional collaboration with product, sales, and customer success teams to align marketing initiatives with business goals and customer needs.

6. Brand Communications and Public Relations

• Manage brand communications, including public relations, press releases, thought leadership, and corporate social responsibility initiatives.
• Establish and nurture relationships with key media outlets, industry influencers, and thought leaders in the fintech space to elevate brand visibility and credibility.
• Ensure effective crisis communications and brand reputation management.

7. Campaign Measurement and Optimisation

• Define key performance indicators (KPIs) for all marketing initiatives and campaigns, using data to track performance and optimize strategies.
• Regularly report on campaign performance to senior leadership, providing insights and recommendations for continuous improvement.
• Drive testing, learning, and experimentation across marketing channels to ensure the company remains innovative in its approach.
  ‍

Qualifications and Skills:
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Education:‍

• Masters degree in Marketing, Business, Communications, or related field.

Experience:

• 7-12 years of experience in marketing, with at least 3-5 years in a leadership role within the fintech, financial services, or tech industry.
• Proven track record of building and scaling successful brands and marketing campaigns in the fintech space.
• Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.
• Experience with managing large marketing teams, budgets, and cross-functional collaborations.

Skills:

• ‍‍Deep knowledge of fintech products, including personal loans, credit cards, payments, and digital banking.
• Expertise in customer segmentation, lifecycle marketing, and data-driven decision-making.
• Strong analytical skills with the ability to use data to drive marketing decisions and campaign optimization.
• Excellent communication and presentation skills, with the ability to communicate complex ideas in a simple and impactful way.
• Familiarity with marketing automation tools, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).

Personal Attributes:‍

• Visionary with a strategic mindset and creative approach to marketing challenges.
• Results-oriented, with the ability to manage and prioritize multiple projects simultaneously.
• Customer-focused, with an understanding of customer pain points and how to craft compelling, value-driven messaging.
• Strong leadership presence with the ability to inspire and influence cross-functional teams.
• High level of adaptability in a fast-paced, rapidly evolving fintech environment.

Benefits:‍

• Salary Based ESOPs.
• Health Insurance Benefits.
• Opportunities for professional development and continuous learning.
• Flexible work arrangements (depending on company policy).