Market Developer - Ghs 2,647.63
Job Objectives
The Market Developer is responsible for selling cement bags through the retail channel across Ashanti Region. The market developer must develop and grow an active base of cement retailers either operating out of their own shops or containers.
Key Duties and Responsibilities
Sales Volume Aggregation
• Aggregates sales volumes from various retailers for Sales Representatives to order and deliver through distributors efficiently.
Retailer Visits
• Visits all retailers within the assigned territory regularly to strengthen relationships, gather feedback, and address any concerns.
Monthly Sales Target Achievement
• Achieves the specified target number of bags sold monthly through the retail channel.
• Implement effective sales techniques to meet or exceed sales goals.
Customer Satisfaction
• Maintains high levels of customer satisfaction among distributors and retailers by promptly addressing their needs and resolving any issues.
Retailer Development
• Develops and manages a target number of retailers that consistently purchase a minimum of 900 bags monthly.
• Provide support and incentives to encourage retailers to meet the set purchasing target.
Price Management
• Ensures the retail price per bag remains within the target range.
• Monitors market conditions and competitors' pricing to make informed pricing decisions.
Market Analysis and Reporting
• Supplies management with timely reports on competitive activities, market trends, and potential opportunities for new products and services.
• Provides insights and recommendations to support decision-making.
Shop Attendant Training
• Trains shop attendants on cement products and basic bookkeeping to enhance their product knowledge and improve sales effectiveness.
Product Availability
• Ensures Supacem availability in the assigned circuit to meet customer demands promptly.
• Collaborate with distributors and supply chain teams to maintain optimal inventory levels.
Marketing Collaboration and Execution
• Collaborates with the marketing team to develop marketing strategies and support their execution in the assigned region.
• Provides feedback on the effectiveness of marketing initiatives and suggest improvements.
Performs other duties as may be assigned.
Key Requirements
Academic/Professional Qualifications and Work Experience
• A minimum of a Degree in Marketing, Business Administration or a related field from a recognised university.
• Minimum of 3 years of relevant working experience as a Market Developer, or similar role.
Competencies
Skills and Behaviours
• Good interpersonal skills.
• Tactical and Proactive.
• Well organise and diligent.
• Excellent interpersonal skills and teamwork.
• Strong problem-solving skills.
• Strong oral and written communication skills.
• Ability to pay attention to details.
• Hardworking, persistent, and dependable.
• Positive and enthusiastic.
• Positive Aggression.
• Ability to work collaboratively with cross-functional teams.
Technical
• Knowledge of Microsoft office (word, excel, PowerPoint).
• Strong knowledge of marketing principles and best practices.
• Demonstrated ability to develop and execute successful marketing strategies.
• Knowledge of digital marketing, social media, and other emerging marketing channels.
• Good data-gathering and analysis skills.
• Work through complex issues and challenges.
• Experience building and/or managing retail channels.
• Experience recruiting and/ managing distributors.
• Professional Rider.
Salary
Ghs 2,647.63
Monthly based
Location
Kumasi, Ashanti Region, Ghana
Kumasi, Ashanti Region, Ghana