JOB DESCRIPTIONS
Key Responsibilities:
- Support Lifecycle Email Campaigns: Assist in executing lifecycle email marketing campaigns, ensuring proper segmentation, personalized content, and optimization for improved customer engagement and conversions.
- Email Marketing Tools: Gain hands-on experience with email marketing platforms like Braze (preferred) or similar tools. Support in the creation of email campaigns and learn HTML and CSS for email design to improve email aesthetics and functionality.
- Content Creation Assistance: Assist in writing and designing engaging email content, such as newsletters, product updates, and promotional announcements. You will receive training on content creation and design to ensure emails align with brand guidelines.
- Basic CRM Support: Help manage CRM systems to maintain accurate customer data, assist with segmentation, and ensure effective communication with customers. Support in data entry and updating customer information for targeted campaigns.
- Assist with A/B Testing: Support the implementation of A/B testing strategies to determine the most effective email formats, subject lines, designs, and calls-to-action. Help analyze test results to improve future campaigns.
- Learn Growth Marketing Techniques: Learn and assist in implementing growth marketing strategies, including improving email deliverability, understanding privacy laws (e.g., GDPR, CAN-SPAM), and analyzing email attribution.
Qualifications:
- Email Marketing & CRM Familiarity: Basic knowledge of email marketing concepts, CRM systems, and digital marketing strategies. Familiarity with platforms like Braze, Mailchimp, or HubSpot is a plus.
- HTML & CSS Understanding: Basic understanding of HTML and CSS for email design or willingness to learn email coding to assist in creating optimized email templates.
- Content Creation & Writing Skills: Strong writing skills, with an ability to assist in crafting email content such as product updates, newsletters, and promotional materials. Eagerness to learn design principles and enhance content quality.
- Analytical Mindset: Basic knowledge of A/B testing and interest in learning how to analyze data and adjust email marketing strategies to improve engagement and conversions.
- Growth Marketing Enthusiast: Enthusiastic about learning growth marketing concepts such as email deliverability, privacy compliance, and attribution.
- Team Player & Independent Worker: Ability to work both collaboratively with a team and independently, managing tasks and deadlines efficiently.
- Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
