JOB DESCRIPTION
Key Responsibilities
- Own day-to-day operations and performance of the Oyster website, managing roadmap priorities, site governance, and experience optimization across regions.
- Drive the development and execution of Oyster’s web growth strategy, including SEO, CRO, personalization, and user experience improvements.
- Partner closely with demand generation, content, and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics.
- Leverage Webflow, Optimize, Clearbit Reveal, and other tools to create personalized, high-converting experiences for priority audiences.
- Lead localization and global web strategy efforts as we expand regional performance and scale international SEO.
- Establish and monitor KPIs across traffic, engagement, conversion, and influenced pipeline; translate insights into actionable experiments and updates.
- Support campaign and product marketing launches with rapid iteration of landing pages and conversion flows, ensuring brand consistency and accessibility.
- Collaborate with engineering, legal, and product teams to ensure site security, compliance (GDPR/CCPA), and overall site health.
Requirements
- 7+ years in web marketing, growth marketing, or digital marketing roles—preferably in B2B SaaS or HRTech environments.
- Proven experience owning and scaling Webflow (or similar) websites as high-performing, conversion-optimized growth channels.
- Expertise in SEO (on-page and technical), with familiarity using tools like Google Search Console (GSC), Ahrefs, SEMRush or Screaming Frog.
- Experience with CRO, A/B testing platforms, personalization tools (e.g., Clearbit Reveal, Mutiny, Clay), and analytics platforms (GA4, Looker, HubSpot).
- Strong project management skills with the ability to prioritize and collaborate across cross-functional teams.
- Familiarity with multi-regional site structure, hreflang implementation, and localization workflows.
- Experience working in a global, distributed team environment is a plus.
- Strong written and verbal communication skills with an eye for storytelling and UX.
- Hands-on experience managing website roadmaps, vendor/agency relationships, and internal QA processes.
You'll also need
- A reliable home internet connection (or be able to get one)
- Fluent English language skills
Salary
Competitive
Monthly based
Location
Worldwide, Worldwide Region, Worldwide
Job Overview
Location
Worldwide, Worldwide Region, Worldwide
