About The Role
The Junior Marketing Officer will support the marketing team in the planning, execution, and optimization of our marketing efforts, both online and offline. The ideal candidate will have a passion for marketing and a keen interest in learning and growing in this dynamic field.
Duties And Responsibilities
- Marketing Campaigns: Assist in the development, execution, and monitoring of marketing campaigns across various channels
- Research & Competitor Analysis: Conduct market research to identify new opportunities. Regularly analyze competitor offerings, sales strategies, and marketing tactics to provide actionable insights
- Content Creation: Support in creating content for social media channels and other marketing platforms
- Collaboration: Work closely with the sales team to align sales and marketing strategies
- Digital Marketing: Help in the development of digital messaging across all brands within BURN’s portfolio
- Social Media: Monitor social media platforms for ongoing campaigns, and customer feedback with regards to our products
- Market Visits: Regularly visit markets or retail locations to gather insights, understand consumer behaviour, and monitor brand presence. Provide feedback based on market visits
- Reports: support in the generation of monthly marketing activity reports
- Vendor Management: Liaise with external vendors or agencies, when necessary
- Marketing Department Finance tracking: track marketing budget spend per country as well as weekly cash sheet
Skills And Experience
- Bachelor’s degree in marketing, Business, or a related field
- 1-2 years of experience in marketing is a plus, but not required
- Strong understanding of basic marketing principles
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Strong written and verbal communication skills
- Ability to multi-task and meet tight deadlines
- Ability to travel as required for market visits
- Analytical mindset and critical thinking
- Demonstrable ability to multi-task and adhere to deadlines
- Excellent interpersonal and team management skills
- Strong decision-making and problem-solving skills
- Competitor analysis and insights
NB: Qualified Female Candidates encouraged to Apply
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana
