JOB DESCRIPTION
Key Responsibilities:
- Agency Management: Oversee the work of content, performance marketing, and web development agencies. Ensure deliverables are met, and performance metrics are tracked and reported accurately.
- P&L and Performance Oversight: Take ownership of the marketing P&L, ensuring that resources are allocated effectively to maximize ROI. Monitor campaign performance and provide insights to senior leadership.
- Paid Media Management: Oversee paid media campaigns with a focus on Google Ads, Meta, TikTok, and YouTube. Ensure these campaigns align with overall marketing strategy and business objectives.
- Social Media Strategy & Management: Oversee social media posting, content calendar, and community engagement. Develop strategies to grow brand presence across platforms.
- Website Oversight: Manage website development and design projects to ensure alignment with marketing goals, optimizing for user experience, performance, and conversion.
- Cross-Functional Collaboration: Work closely with product, sales, and other teams to ensure marketing initiatives are aligned with broader business objectives. Provide regular updates and collaborate on new marketing strategies.
Qualifications:
- Experience: 4+ years in a senior marketing role, ideally overseeing multiple agencies and cross-functional teams.
- Skills:
- Proficiency in paid media channels such as Google Ads, Meta, TikTok, and YouTube.
- Excellent organizational skills for overseeing multiple projects and agencies simultaneously.
- Strong knowledge of SEO strategies, including on-page and off-page optimization, keyword research, and content strategies.
- Analytical mindset for managing P&L and measuring campaign effectiveness.
- Ability to manage relationships with external agencies and ensure timely deliverables.
- A keen eye for design and user experience, particularly for web and social media.
- Fluent in written and verbal English with excellent communication skills for interacting with internal teams and external agencies.
Preferred Skills (Bonus):
- Experience working in an agency environment and familiarity with web development and design processes.
- Proficiency with marketing tools like Google Analytics, HubSpot, and similar platforms.
What Success Looks Like:
- Agency Performance: Delivering high-quality work on time and within budget from all managed agencies.
- Paid Media & ROI: Achieving high ROI on paid media spend across all platforms with continuous optimization and performance improvements.
- Website Optimization: A high-converting website that aligns with brand goals and maximizes user engagement.
- Social Media Growth: Significant growth in social media engagement, followers, and brand presence across key platforms.
Salary
Competitive
Monthly based
Location
Worldwide, Worldwide Region, Worldwide
Job Overview
Location
Worldwide, Worldwide Region, Worldwide
