JOB DESCRIPTION
Key Responsibilities:
- Identify untapped growth channels within the crypto space.
- Test non-traditional platforms such as Web3 communities, niche forums, and emerging social networks.
- Optimise existing funnels across content, social media, KOL, and community engagement strategies.
- Define and track KPIs across all experiments and growth initiatives.
- Use analytics tools to extract insights, inform strategy, and continuously improve campaign effectiveness.
- Report findings and performance outcomes to the leadership team.
- Stay ahead of the curve with emerging trends, platforms, and technologies in Web3 marketing.
- Experiment with alternative awareness and engagement strategies during presale phases.
- Scale successful experiments into fully operational marketing channels.
- Build relationships with external partners, influencers, KOL agencies, and other strategic players.
- Ensure all strategies directly support performance and engagement KPIs.
What we’re looking for:
- Proven success in leading growth marketing for crypto presales across various project types.
- Deep understanding of the crypto ecosystem, tokenomics, and fundraising mechanics.
- Expertise in data-driven strategy development, performance marketing, and funnel optimisation.
- Strong analytical mindset with proficiency in tools like Google Analytics, Excel, and other growth platforms.
- Entrepreneurial spirit and a passion for experimenting with new approaches.
- Experience building campaigns within Web3 communities and crypto-native platforms (Discord, Telegram, X/Twitter).
- (Preferred) Established network of KOLs, agencies, and T1 crypto platforms.
Salary
Competitive
Monthly based
Location
Worldwide, Worldwide Region, Worldwide
Job Overview
Location
Worldwide, Worldwide Region, Worldwide