Responsibilities:
Lead Global Enterprise Demand Generation Strategy
- Develop and execute a comprehensive, demand generation strategy for Enterprise markets across the world, leveraging multi-channel campaigns, ABM, and content-driven engagement tactics to drive pipeline growth and conversion, with a focus on up-market accounts.
- Own the end-to-end lifecycle marketing approach, nurturing leads and driving engagement from awareness to closed deals through digital, content, and event-driven initiatives.
- Innovate with data-driven insights to continuously refine and optimize campaigns, targeting, and messaging, ensuring high-impact outreach and engagement.
Oversee Enterprise Marketing Initiatives
- Lead the Enterprise Marketing team while fostering a culture of innovation, collaboration and excellence.
- Build scalable, repeatable demand programs that maximize Axon's visibility and credibility within the Enterprise market, reinforcing our reputation as a market leader in safety technology.
- Oversee the creation and implementation of targeted campaigns that align with revenue objectives, integrating thought leadership, product storytelling and customer success.
Collaborate with Corporate Marketing Centers of Excellence
- Partner with centralized marketing teams, including Brand, Creative, PR, Events, and Digital, to ensure the Enterprise demand generation strategy is aligned with Axon’s broader goals and optimized for the enterprise audience.
- Serve as a bridge between Enterprise sales and product teams, providing insights to ensure that marketing strategies directly support business objectives and resonate with target segments.
Drive Data-Driven Decision-Making
- Establish KPIs to track and analyze performance, implementing real-time optimizations to improve campaign effectiveness and ROI.
- Lead regular reviews with cross-functional teams, sharing insights and pivoting as needed to stay aligned with sales goals and market dynamics.
- Utilize analytics and CRM insights to continually refine the GTM approach, making Axon’s enterprise marketing efforts increasingly impactful.
Requirements:
- 12+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies.
- Proven experience leading marketing efforts for U.S.-based companies as they expand into international markets.
- A strong background in managing and executing marketing programs across digital, events, creative and demand generation.
- A data-driven mindset, with a proven ability to track, measure and optimize marketing performance.
- Excellent cross-functional leadership skills, with experience working closely with sales, product and marketing teams worldwide.
- A collaborative, solutions-oriented approach, with the ability to inspire and align global teams.
- Strong experience with brand building, demand generation and public affairs.
- Ability to balance both strategy and hands-on execution.
- Startup experience is a plus
- Alignment with Axon’s values:
- Aim Far – Envision big possibilities and take bold steps toward realizing them.
- Win Right – Commit to integrity and ethical decision-making.
- Own It – Take responsibility, drive results, and consistently make a positive impact.
- Join Forces – Collaborate effectively, embracing the power of teamwork.
- Be Obsessed – Pursue excellence with a focus on creating real impact.
- Expect Candor – Value open, honest communication and constructive feedback.
Salary
Competitive
Monthly based
Location
San Francisco, California, United States
Job Overview
Location
San Francisco, California, United States
