Field Marketing Officer
Vacancies Global
·
Ghana
Full Time
Job Expires in
5d 9h
Key Responsibilities:
Marketing Execution:
- Implement and execute field marketing campaigns to meet company objectives.
- Promote the company’s products or services through direct engagement with customers.
- Organize and participate in events, trade shows, exhibitions, and other promotional activities.
Customer Engagement:
- Build and maintain relationships with potential and existing customers.
- Conduct product demonstrations, distribute promotional materials, and answer customer inquiries.
- Act as a brand ambassador, ensuring a positive and consistent brand image.
Market Research and Insights:
- Gather and analyze feedback from customers and competitors in the field.
- Monitor market trends, customer preferences, and competitor activities to inform marketing strategies.
- Provide reports on market conditions and campaign effectiveness.
Collaboration with Teams:
- Work closely with the sales and marketing teams to align field activities with overall marketing objectives.
- Coordinate with distributors, retailers, and other partners to maximize market reach.
- Share insights and feedback from the field to support product development and marketing strategies.
Event Coordination:
- Plan and execute marketing events, including setting up booths, managing logistics, and overseeing on-site activities.
- Ensure effective promotion and visibility of the company’s brand during events.
- Measure the success of events and provide post-event reports.
Performance Tracking:
- Monitor and evaluate the impact of field marketing campaigns against key performance indicators (KPIs).
- Recommend improvements to optimize future campaigns and activities.
- Maintain records of field activities, customer interactions, and sales leads.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in field marketing, sales, or a related role.
- Knowledge of marketing principles, strategies, and tools.
Key Skills:
- Strong interpersonal and communication skills.
- Ability to build and maintain relationships with customers and partners.
- Event planning and coordination skills.
- Analytical skills to assess market trends and campaign performance.
- Time management and organizational skills to handle multiple tasks.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana