Key Responsibilities:
Digital Strategy & Campaign Management:
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan, manage, and optimize online advertising campaigns, including PPC, social media, and display ads.
- Monitor and adjust campaigns to maximize ROI and engagement.
Search Engine Optimization (SEO) & Content Marketing:
- Optimize website content and structure to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO techniques.
- Create and manage engaging content for websites, blogs, and social media.
Social Media Management:
- Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Engage with audiences, respond to inquiries, and manage brand reputation online.
- Analyze social media performance and adjust strategies accordingly.
Email & CRM Marketing:
- Design and execute email marketing campaigns for customer engagement and retention.
- Segment audiences and personalize content to improve open rates and conversions.
- Track and report email marketing performance.
Analytics & Performance Tracking:
- Monitor and analyze key performance metrics using tools like Google Analytics, SEMrush, and Facebook Insights.
- Generate reports and insights to measure campaign success and optimize future strategies.
- Conduct A/B testing to improve ad performance and website conversions.
Collaboration & Innovation:
- Work closely with the design, content, and sales teams to create impactful marketing materials.
- Stay updated with digital marketing trends and emerging technologies.
- Identify new opportunities for growth and improvement in digital marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Proven experience in digital marketing, preferably in a specialist or similar role.
- Certifications in Google Ads, SEO, or HubSpot are a plus.
Key Skills:
- Strong understanding of SEO, PPC, and content marketing.
- Proficiency in Google Ads, Facebook Ads, and email marketing tools.
- Knowledge of analytics tools like Google Analytics and SEMrush.
- Excellent communication and creative problem-solving skills.
- Ability to multitask and manage multiple campaigns effectively.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana
