Position Overview:
We are seeking a creative and results-driven Digital Marketer to join our team in the machine assembly industry. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies to enhance our online presence, drive traffic, and increase brand awareness.
Key Responsibilities:
- Content Creation: Develop engaging content for various digital platforms, including websites, social media, and email campaigns, focusing on machine assembly products and services.
- SEO Optimization: Implement SEO best practices to improve organic search rankings and increase website traffic.
- Social Media Management: Manage and grow our social media presence across platforms (e.g., LinkedIn, Facebook, Instagram), creating and scheduling posts that resonate with our target audience.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and retain customers, analyzing performance metrics to optimize future campaigns.
- Analytics and Reporting: Utilize tools such as Google Analytics to track and analyze website traffic and campaign performance, providing regular reports and insights to the management team.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, helping to inform marketing strategies.
- Collaboration: Work closely with the sales and engineering teams to ensure marketing efforts align with product offerings and company goals.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, preferably in the B2B sector.
- Strong understanding of SEO, PPC, social media, and email marketing strategies.
- Proficiency in digital marketing tools (e.g., Google Ads, social media management tools, email marketing software).
- Excellent written and verbal communication skills.
- Strong analytical skills and experience with data-driven decision-making.
- Knowledge of the machine assembly industry is a plus.
Monthly based
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana