Digital Marketing Manager

Responsibilities:

• Content Creation: Craft engaging content from blog posts and articles to website copy and social media updates according to our marketing strategy and goals. You'll collaborate with designers and other team members to adapt pieces of content to different channels, ensure SEO optimization, and repurpose existing content to maximize reach.
• Digital Channel Management: Be the master of our digital domain, ensuring our online presence is top-notch. This includes managing our social media channels, keeping our website content fresh, developing and executing social media strategy, and optimizing everything for a stellar user experience.
• Marketing Program Support: Work closely with the marketing team to develop and execute impactful campaigns, supporting sales and marketing initiatives with thought leadership content and case studies. You'll create landing pages, manage content calendars, and ensure our brand message is consistent across all channels.

Requirements:

• Bachelors degree in marketing, communications, journalism or a related field.
• 3-5 years of experience in digital marketing with a focus on content creation and multi-channel distribution.
• Experience with website content management systems (CMS) and social media marketing and management tools.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite.)
• A passion for digital marketing and a proven track record of success.
• Excellent writing, editing, and storytelling skills.
• Experience managing social media platforms and creating engaging content.
• A knack for SEO and a solid understanding of digital marketing best practices.
• Experience in B2B marketing.
• Strong analytical skills and the ability to translate data into actionable insights.
• A collaborative spirit and a can-do attitude.