JOB DESCRIPTION
Role Overview
As a Digital Marketing Lead, you will be responsible for developing and executing digital strategies to enhance brand visibility, drive engagement, and generate leads. You will create compelling content, manage multi-channel campaigns, and optimize digital performance.
Key Responsibilities
- Develop and execute digital marketing and social media strategies aligned with business goals.
- Create, curate, and manage engaging content for LinkedIn, Twitter, Instagram, Facebook, and other platforms.
- Design visually appealing graphics and promotional materials using Canva, Photoshop, or other tools.
- Implement and manage social media advertising campaigns (Facebook Ads, LinkedIn Ads, Google Ads, etc.).
- Track and analyze performance metrics, optimizing campaigns for maximum impact.
- Develop strategies to increase brand awareness, engagement, and lead generation.
- Stay up to date with industry trends, digital marketing tools, and best practices.
- Collaborate with the recruitment team to align digital efforts with talent acquisition initiatives.
Qualifications & Skills
- Proven experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO, PPC, social media advertising, and Google Analytics.
- Ability to design graphics and edit short videos for social media.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and improve performance.
- Creative thinker who understands how to engage online audiences.
- Experience with email marketing tools and automation (Mailchimp, HubSpot, etc.) is a plus.
2. Website Lead (90% remote)
Duties:
Develop, enhance, and maintain the company's website.
Implement secure and efficient payment processing systems for online transactions.
Ensure website functionality, security, and performance optimization.
Oversee the integration of third-party APIs, plugins, and payment gateways such as PayPal, Stripe, and local banking solutions.
Knowledge, Skills, and Abilities:
Strong expertise in web technologies such as HTML, CSS, JavaScript, PHP, and modern frameworks (React, Angular, or Vue.js).
Experience with CMS platforms like WordPress, Shopify, or Magento.
Hands-on experience with secure payment gateway integration (e.g., GooglePay, PayPal, Flutterwave, Paystack).
Strong understanding of cybersecurity measures for protecting online transactions.
Knowledge of digital marketing a plus.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
