JOB DESCRIPTION
Key Responsibilities:
- Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies to promote university programs, events, and initiatives.
- Identify target audiences and create tailored campaigns to maximize reach and engagement.
- Online Advertising:
- Plan, manage, and optimize online advertising campaigns using platforms such as Google Ads and social media ads.
- Monitor campaign performance, analyze data, and adjust strategies to achieve desired outcomes.
- Social Media Management:
- Manage the university’s social media accounts, creating engaging content that aligns with our brand and mission.
- Monitor audience engagement, respond to inquiries, and foster a vibrant online community.
- SEO & Website Optimization:
- Optimize website content for search engines (SEO) to improve online visibility and search rankings.
- Conduct keyword research and implement strategies to drive organic traffic to the university’s website.
- Performance Analysis & Reporting:
- Analyze digital marketing performance using tools like Google Analytics and provide detailed reports on campaign effectiveness.
- Use data-driven insights to refine strategies and improve results.
Requirements:
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Experience: Proven experience in digital marketing, social media management, and SEO.
- Skills:
- Strong content creation and copywriting skills.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Ability to work collaboratively in a team and meet tight deadlines.
- Excellent communication and interpersonal skills.
What We Offer:
- The opportunity to work with a forward-thinking university committed to shaping Africa’s future.
- A dynamic and inclusive work environment that values creativity and innovation.
- Competitive compensation and opportunities for professional growth.
Salary
Competitive
Monthly based
Location
Kurmin Musa, Kaduna State, Nigeria
Job Overview
Location
Kurmin Musa, Kaduna State, Nigeria
