JOB DESCRIPTION
Role Responsibilities:
Responsibility:
- Accountable for building the national BTL strategy within the total Brand Plan
- Development National BTL programs including POS Tools, displays, creative, selling materials delivered on-time and in-full
- Responsible for the National BTL Budget Management
- Creation of incremental National Retail and OP programs for their respective brands/categories to help close gaps and/or capitalize on existing or new opportunities
- Develop National content for sell sheets, selling decks and launch kits
- Meet deadlines to coincide with our continual planning cycle and executional calendar of 9 months planned, 6 months ready, 2 months execute
- Collaborate with the Diageo Canada and Broker Sales teams to build tools and programs that drive our key pillars
- Collaborate with our Diageo sales and Broker teams to develop plans that improve Diageo’s visibility at points of Shopper engagement, both Retail and On Premise
- Lead the development of customer focused experiential events to support our brand strategies
- Communication of program tools and objectives to Diageo and our Broker nationally
- Manage and build relationships with key Below-the-Line (BTL) agencies and CPG partners
- Create all the elements required for Retail and OP programs within Canadian regulation and the Diageo Marketing Code, including:
- BTL Creative
- Print-on-Demand (POD) Assets
- POS Tool selections, including approved packaging design where necessary
- In-Store Displays
- Kitted programs for brand execution
- Selling material content
- “Bring Diageo brands to life” with our Liquor Jurisdictions and OP customers
- Champion our Canadian compliance agenda in all that we do
- Hybrid work environment with the expectation to be in the Toronto office 3x/week
Experience / skills required:
Experience
- Undergraduate degree (BComm/BA) required
- Minimum 5 years’ work experience within Sales and Trade Marketing
- Proficient in Microsoft Office applications, including Outlook, PowerPoint, and Excel
- Excellent written communication skills
- Self-Starter
- Organized and able to prioritize multiple tasks effectively
- Demonstrated leadership, teamwork, and analytical skills
- Strategic thinker with a proactive and creative approach
- Adaptable and enthusiastic about working in a fast-paced and dynamic environment
- Able to communicate well with others and collaborate as part of a team
Salary
Competitive
Monthly based
Location
Toronto, Ontario, Canada
Job Overview
Location
Toronto, Ontario, Canada
