Customer Growth Specialist

About Us

AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.

AMI is expanding rapidly. With support from international social impact investors, we have established offices in Nairobi, Johannesburg, Kigali, Kampala, Lagos, Addis and Dakar, and worked for an impressive portfolio of clients in East, West and Southern Africa. We have trained over 94,000 individuals in over 39 African countries to date.

Job Description

AMI (African Management Institute) is seeking a motivated and talented Customer Growth Specialist to join our team, preferably based in Ghana, on a permanent basis. This role is central to driving sales and participant recruitment for AMI’s business development programs, with a particular focus on the CapPlus BDS for Ghana MSMEs Program and other impact initiatives.
The Customer Growth Specialist will implement sourcing strategies, build and nurture relationships with key stakeholders, and manage the participant enrollment process. Additionally, the role involves executing events, creating marketing materials, managing digital campaigns, and ensuring learning needs are met. The specialist will also maintain accurate records of customer interactions through AMI’s CRM system.
Key Responsibilities
Sales and Recruitment

• Develop and execute innovative sourcing strategies to recruit participants for AMI’s impact programs.
• Identify and engage prospective candidates through outreach activities, including cold calls, emails, networking events, and social media engagement.
• Drive lead generation efforts to attract participants for AMI programs, including the CapPlus BDS for Ghana MSMEs Program.

Relationship Building

• Build and maintain strong relationships with key stakeholders, including entrepreneurs, business leaders, industry associations, and partner organizations.
• Act as the primary liaison for prospective participants, providing clear and accurate information about program benefits, requirements, and the application process.

Enrollment Management

• Oversee the full enrollment process, from initial contact to program admission, ensuring a smooth and professional experience for all applicants.
• Collaborate with the marketing and communications team to create and distribute compelling promotional materials and campaigns.

Strategy Implementation

• Contribute to the development and refinement of regional recruitment strategies to meet and exceed enrollment targets.
• Monitor market trends, competitor activities, and participant feedback to refine and improve recruitment approaches.

Data Management and Reporting

• Maintain detailed and accurate records of all recruitment activities and participant interactions using AMI’s CRM system.
• Prepare regular reports on recruitment metrics, progress toward targets, and insights gained from the recruitment process.

Requirements

Education and Experience

• Educational Background: Undergraduate degree in Business Studies, Social Sciences, or a relevant field from an accredited institution (or equivalent experience).
• Program Sales and Business Development Experience: Minimum of 5+ years of experience in program sales and business development, preferably related to business learning programs.
• Project Management Skills: Exceptional skills in managing leads through the business development process, from initial generation to successful closure.
• CRM Expertise: Experience using Zoho or similar CRM systems for tracking and managing customer interactions.
• Relevant Program Experience: Familiarity with business learning programs, SME development, or leadership initiatives.

Skills & Attributes

• Persuasion and Influence: Proven ability to inspire and motivate stakeholders to explore new ideas, solutions, and opportunities beyond their initial perspectives.
• Exceptional Communication Skills: Strong written and verbal communication skills, with the ability to confidently engage diverse audiences, build rapport, and deliver impactful messages.
• Relationship Building: Demonstrated ability to establish and maintain professional relationships with key stakeholders, including business leaders, industry partners, and potential customers.
• Lead Generation and Conversion: Expertise in identifying, nurturing, and converting leads into successful enrollments or partnerships through strategic and effective outreach.
• Overcoming Objections: Skilled at addressing and overcoming objections with confidence, transforming challenges into opportunities while aligning solutions with customer needs and business goals.
• Technical Proficiency: Proficient in using tools such as MS Office, CRM systems (e.g., Zoho), digital marketing platforms, and social media to drive communication and sales efforts.
• Passion for Capacity Building: Deep motivation to support business learning, SME development, and leadership training programs, aligned with AMI’s mission to transform Africa.
• Adaptability: Thrives in fast-paced, entrepreneurial environments, managing multiple priorities and meeting tight deadlines with high performance and focus.
• Integrity: Upholds the highest ethical standards and professionalism in all interactions and decision-making processes.
• Self-Motivation: Proactive and results-driven, with excellent time management and organizational skills to achieve sales independently and business development targets.
• Goal-Oriented: Highly focused on achieving and exceeding targets, maintaining energy, and delivering consistent results in a dynamic environment.

Benefits

Why join us

A high-impact, diverse and ambitious team with common values:

• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
  
  
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
  
  
• Push the limits: We ask why, embrace failure and try new things. We never settle.
  
  
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
  
  
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
  
  

A dynamic office & team life:

• Monthly team social events and bi-annual team buildings
  
  
• Regular learning and coaching opportunities
  
  
• A hybrid working model
  
  

Hiring process

• A screening interview with our Talent Team.
  
  
• An interview with your Direct manager.
  
  
• A case study assessment
  
  
• A final interview with the Head of your Department.