Responsibilities
The Customer Development Executive (CDE) plays an important role in the Region in ensuring profitable growth by:
1. Category Management:
Understands the strategic importance of category management and drives use of it in key customers; has expertise in interpreting and applying the category management 8 step processes.
2. Strategic and Creative Thinking:
Takes initiative to understand emerging consumer and marketplace trends and thinks through implications for the categories, channels and the customers; thinks in terms of regional concerns and global needs.
3. Consumer/Shopper Understanding:
Has a broad based of knowledge about the consumer (attitudes, habits, shopping behavior) for each channel; works with consumer insight professionals to define business goals and specific research objectives prior to developing trade research programs.
4. Trade Understanding and relationships:
Adapts to rapid changes by customizing the way Colgate does business with customers in the different channels; works to understand the objectives and priorities of key customers; understands the key factors driving change in the trade environment and the implications for both Colgate and its customers.
5. Cross Organizational Relationships:
Encourages collaborative planning and problem resolution across channels and categories; prioritizes what's important across functions, channels, categories, and geographies; encourages others and personally develops good working relationships with professionals in other departments, regionally, globally, and in other countries.
6. Promotional Excellence:
Helps local teams drive the use of innovative and customized trade promotions focused on the customer's consumer and channel and conducts post analyses to learn from results; selects creative ways to leverage and invest trade money to drive customer's performance and profitability.
7. Business and Global Perspective:
Stays abreast of external business developments and understands their potential impact on Colgate's performance; brings cross disciplinary knowledge to bear on issues and opportunities; focuses on profitability and considers cost options when making decisions; actively integrates external and internal best practices and trends.
8. Communications:
Keeps people well informed of plans, goals and objectives; provides clear understanding of job priorities and performance expectations; clearly and simply expresses ideas and concepts
Required Qualifications:
• A Bachelor’s Degree, Masters in Business Administration is desirable
• Minimum 2 years of experience in FMCG environment in a similar role
• Fluent English and local language
• Valid Driving License
Monthly based
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana