JOB DESCRIPTION
Responsibilities:
Strategy Development :
- Define and execute a bold, creative vision that aligns with business objectives and brand strategy.
- Develop big ideas, storytelling frameworks, and engaging narratives that elevate our brand’s presence across digital, print, video, and experiential platforms.
- Champion design thinking and innovative creative strategies that push the boundaries of traditional marketing and branding.
Collaborate with Research team:
- Analyze audience behavior, customer journeys, and cultural trends to inform creative decisions.
- Use analytics tools to measure brand sentiment, engagement, and content performance.
- Stay ahead of cultural, social, and industry trends to ensure campaigns resonate with target audiences.
Campaign Ideation & Brief Interpretation
- Lead brainstorming sessions and creative workshops to generate fresh ideas.
- Develop campaign messaging and storytelling frameworks.
- Work closely with copywriters and designers to ensure creative stays on strategy.
- Provide creative direction for content, visuals, and messaging across multiple platforms
Multi-Channel Strategy & Execution
- Develop creative approaches for digital, social, experiential and influencer marketing.
- Guide content development for branded storytelling, video, social, and experiential activations.
- Ensure that campaigns are optimized for engagement, retention, and conversion.
Performance Optimization & Testing:
- Partner with analytics teams to measure and refine creative effectiveness.
- Iterate and optimize campaigns based on real-time performance data.
Requirements:
- 5+ years of experience in creative strategy, brand strategy, or brand management (agency or in-house).
- Strong portfolio of successful campaigns and strategic storytelling work.
- Understanding of consumer research, audience segmentation, and trend forecasting.
- Experience writing creative ideation, campaign strategies, and brand messaging frameworks.
- Deep understanding of digital, social, experiential, and emerging media platforms.
- Familiarity with performance marketing metrics and creative testing methodologies.
- Strong storytelling and presentation skills—ability to sell ideas persuasively.
- Proficiency in tools like social listening platforms, and content performance trackers.
Key Soft Skills:
- Creative & Strategic Thinker – Can blend data, insights, and storytelling into impactful campaigns.
- Strong Communicator & Persuader – Can articulate ideas with clarity and impact.
- Collaborative & Agile – Works well with teams and adapts to change.
- Problem-Solver – Excels at turning business challenges into creative opportunities.
Salary
Competitive
Monthly based
Location
Kurmin Musa, Kaduna State, Nigeria
Job Overview
Location
Kurmin Musa, Kaduna State, Nigeria
