JOB DESCRIPTION
KEY ACCOUNTABILITIES:
- Create, optimize and maintain targeted content in line with overall content strategy for our Netherland market
- Collaborate with marketing, design teams and external agencies to develop content which is on brand and relevant for our target audience
- Create and publish engaging content and ensure frequent content inflow mainly for our websites/blogs based on SEO recommendations to increase web traffic
- Optimize existing content according to relevant keywords on our website
- Monitor the performance of the content through online tools such as Google Analytics and Google Search Console
- Stay up-to-date with developments and generate new ideas to draw audience’s attention (e.g. engaging newsletter content, promotional material, LinkedIn postings)
- Be a brand guardian for FLEETCOR’s brands, ensuring consistency of propositions content across all customer touch points (online & offline)
- Support demand generation activities when necessary, such as trade shows, ELM campaigns, customer events, sales promotions, sales campaign events, customer/sales campaign collateral, and social selling
- Support the Marketing Manager(s) in the campaign execution, including Compliance approval and broader business approval
- Work in conjunction with cross-regional Content teams to share knowledge/content of different markets and identify gaps where more content is needed
- Work effectively with other team members as well as develop relationships with wider internal and external stakeholders
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE:
- Bachelor degree in Journalism, Marketing or relevant field
- 2+ years of experience as a Content Marketing Executive
- Creative thinker with an eye for detail
- Excellent copy writing skills in both Dutch and English is a must
- A strong grasp of UX and SEO best practices
- Working knowledge of SalesForce.com and Marketo
- Good organizational and time-management skills
- Team player
- Experience with Google Analytics
Salary
Competitive
Monthly based
Location
Almere, Flevoland, Netherlands
Job Overview
Location
Almere, Flevoland, Netherlands
