Key Responsibilities:
- Community Engagement:
- Build and maintain active and engaged online/offline communities around the organization’s brand or products.
- Respond to inquiries, comments, and messages from community members across various platforms in a timely and professional manner.
- Create interactive content (e.g., polls, challenges, events) to encourage participation and foster a sense of belonging.
- Content Creation and Management:
- Develop and curate engaging content to share with the community, including blog posts, videos, social media updates, and newsletters.
- Collaborate with marketing, design, and content teams to align messaging with the organization’s goals.
- Schedule and manage posts on social media platforms and community forums.
- Relationship Building:
- Build strong relationships with key community members, influencers, and brand advocates.
- Organize and manage events (both virtual and physical) to engage with community members and strengthen connections.
- Act as the liaison between the organization and the community, gathering feedback and addressing concerns.
- Monitoring and Reporting:
- Monitor community sentiment, engagement metrics, and trends to identify areas for improvement.
- Analyze data and provide insights on community performance, challenges, and successes to management.
- Track and report on key metrics, such as engagement rates, follower growth, and feedback volume.
- Crisis Management:
- Handle disputes, conflicts, or negative feedback within the community professionally and diplomatically.
- Develop and implement strategies to manage and mitigate potential reputation risks.
- Act as a mediator and provide resolution in a way that aligns with the company’s values.
- Advocacy and Brand Representation:
- Represent the organization’s values, culture, and goals in all interactions with community members.
- Advocate for the community’s needs and feedback within the organization to improve products or services.
- Encourage and empower community members to become advocates for the brand.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience as a Community Manager, Social Media Manager, or a similar role.
- Strong understanding of social media platforms, community tools, and analytics.
Key Skills:
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-building abilities.
- Creativity and problem-solving skills.
- Proficiency in using social media management tools, CRM systems, and analytics software.
- Ability to work independently and collaboratively in a fast-paced environment.
Additional Requirements:
- Flexibility to work evenings or weekends to manage events or respond to community issues.
- Experience managing virtual or remote communities is a plus.
- Knowledge of the industry or niche relevant to the organization’s community is beneficial.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana
