Chief Marketing Officer - CMO.Consumer Marketing Department

Job Description

Responsible for overall commercial direction and profitability of the Consumer Portfolio with specific focus on;

  • Voice, Data & Home Portfolios

• Pricing & Propositions

• Driving Smartphone Growth & Adoption

• Responsible for driving and managing the brand strategy.

• Manage the Customer Value Management (CVM) portfolio for the business

• Overseeing the Business intelligence and commercial planning functions for the business.

Responsibilities

• Develop and coordinate the implementation of the company’s marketing strategy

• Design differentiating, innovative and customer-oriented value propositions by customer segment

• Responsible for developing, initiating and following up quantitative & qualitative market research campaigns.

• Develop methods to establish, develop & improve customer interface and consumer product marketing

• Considerably re-enforce MTN Eswatini’s brand positioning and recognition

• Develop and manage tariff plans – to maintain MTN Eswatini’s competitiveness, stimulate product adoption and usage and maximize value

• Develop and manage an innovative product portfolio – coordinating closely with Networks / IT for technical implementation

• Manage the organisations handset strategy and portfolio – in close coordination with Sales & Service

• Identify, design and coordinate the implementation of customer development and retention programs

• Considerably enhance MTN Eswatini’s marketing capabilities – in particular by attracting, retaining and developing a team of strong professionals with deep functional expertise

• Ensure close coordination and optimise cross-functional processes – in particular with Sales & Distribution

• Ensure marketing activities are compliant with applicable laws and regulatory requirements

• Prepares Divisional budget indicators and preside over the execution of the approved budget and its revision where justified

• Communicate the organization’s culture and image to internal and external stakeholders.

Qualifications

Education: 
• First Degree in Business Administration, Marketing or a related discipline
• MBA or Masters advantageous
• Postgraduate Qualification

Experience:

• At least 8 years work experience, including 5 years heading the Marketing function of a medium-sized organization.
• Up to 5 years in relevant sector/ telecommunications environment

About Us

MTN Eswatini, a subsidiary of the MTN Group, is the Kingdom’s leading mobile telecommunications company. Since its inception in 1998, the company has led the delivery of a new and bold digital world and currently has over a million subscribers.
 
This success is affirmed by the multiple global and regional awards that the company continues to accrue. MTN Eswatini has been named the best place to work, is accredited by the South African Board of People Practices (SABPP) and has Platinum accreditation by Investors in People (IiP) based in the United Kingdom, awards which confirm that the company employs brilliant people management practices.

About the Team

The Human Resources team partners with all aspects of the organization, driving success through the effective and innovative management of people for both current and future business needs.

Key roles that the Human Resources team performs:

• Executive Role: Specialists in all aspects of people management. High-level input at a strategic level into all key business decisions.
• Audit Role: Ensures all areas of the organization are compliant with legal requirements AND best practice employment policies and procedures.
• Facilitator Role: Close partnership to support, advise and extend the ability of all areas of the organization to meet their objectives through the implementation of highly effective employment practices in areas such as Talent Acquisition, Learning and Development, Reward systems, Performance Management, Health and Wellbeing.
• Consultancy Role: Provide expert advice to the organization and it’s managers on any aspect of workforce management and employee relations and performance.
• Service Role: Ensure the organization is fully aware of and is equipped to deal with developments impacting employment matters, such as changes in legislation, changes in the characteristics of the labor market.