JOB DESCRIPTION
Key Responsibilities
Strategy & Policy Development
- Formulate Group Marketing Policy aligned with overall corporate strategy.
- Develop and roll out the Group Marketing Strategy and SOPs.
- Ensure consistent execution and evaluation of marketing efforts across the Group.
Business Development and International Business
- Drive new market penetration strategies and work with teams to expand revenue streams.
- Partner with Business Development Officers to strengthen lead generation, market targeting, and opportunity conversion.
- Identify and support strategic partnerships and investment opportunities.
- Lead marketing support for international expansion, particularly in Africa.
- Ensure effective go-to-market strategies and localized execution in new regions.
- Oversee market, competitor, and customer insights gathering to inform decision-making.
- Guide product positioning and new opportunity identification based on insights.
Financial Management
- Develop the annual marketing budget and ensure cost-effective use of resources.
- Track marketing KPIs and report on ROI and spend effectiveness.
Information & Reporting
- Deliver periodic reports (monthly, quarterly, annual) on marketing strategy execution, campaigns, and performance.
- Provide timely insights for business decisions and market adjustments.
Marketing and Corporate Communications Activities
- Oversee brand development and ensure all sub-brands reflect JGC’s mission and identity.
- Manage corporate campaigns, product launches, and content creation across platforms.
- Evaluate campaign results and optimize future marketing plans accordingly.
- Collaborate with Corporate Communications to manage internal and external communications.
- Ensure consistent messaging across all platforms and engagements.
Human Capital Management
- Lead, coach, and build capacity within the marketing teams across the Group.
- Ensure staff recruitment, retention, KPIs, appraisals, and professional development.
- Foster a high-performance and innovation-driven culture in the marketing function.
Performance Review
- Monthly performance evaluations by Apex COO and Apex Board.
- Quarterly strategic review aligned with targets.
Job Specification
Education:
- MBA in Marketing or related field
- CIM UK Qualification (Chartered Marketer)
- DBA/PhD in Marketing is an advantage
Experience:
- Minimum 15 years of experience in marketing leadership roles
- Minimum 8 years as CMO or Head of Marketing in a large multinational or Group structure
- Experience with international marketing strategy and execution
- Proven expertise in brand development, digital transformation, and business development
Knowledge & Skills:
- Strategic marketing planning and execution
- Cross-cultural and international marketing expertise
- Strong leadership and people development abilities
- Experience in financial and performance-based marketing management
- Skilled in digital marketing, CRM systems, and analytics
- Business and political acumen to navigate complex stakeholder environments
- Excellent written and verbal communication
- Self-driven, adaptable, and customer-focused mindset
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
