JOB DESCRIPTION
Key Responsibilities
Your role will include:
- Be responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
- Provide input into the brand strategy review (situational analysis)
- Integrated Marketing Plan (IMP) & resulting commercial programmes
- New product introduction (NPI)
- Develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
- Coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
- Deliver agreed brand, channel targets and profitability - Ensure marketing objectives / Topline and Bottom line are achieved through effective planning, execution and monitoring.
- Lead Annual plan development, ensure highly effective ATL/ BTL program are based on deep understanding of consumer and market to create competitive advantage
- Responsible for gathering and analyzing competitor information and developing activities to counteract anticipated competitor plans
- Ensure consumer marketing budget are well planned, monitored and optimized with continuous improvement on ROI
- Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
- Develop & updates generic planograms and looks of success aligned to brand strategy
- Ensure communication to all relevant stakeholders during projects
- Manage day to day interactions with agencies and assist with evaluation
- Ensure that all business management standards, processes and procedures are applied and adhered to in all activities
- Effective management of A&P budget
- Define monthly sales forecasts together with sales and demand planning
REQUIREMENTS
Education
- Bachelor’s degree in marketing or a related field.
Experience:
- Minimum of 5 years’ brand management experience in a multinational FMCG organization Proven track record of delivering business result and managing a profitable brand
Skills
- Analytical skills with detail orientation.
- Excellent written and oral communication skills.
- Good at meeting deadlines and solving problems.
- Fluent in English, French will be beneficial.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
