JOB DESCRIPTIONS
Responsibilities
- Oversee Point-of-Sale Visibility: Direct and monitor the deployment of point-of-sale visibility materials to ensure high awareness of the availability of VisionSpring eyeglass across pharmacies in the Ashanti region, coordinating closely with the Ghana Pharmacy Project Lead to ensure materials are placed as per plan.
- Work Plan Development: Collaborate with the external marketing agency to develop a detailed work plan for campaign activities, including timelines, resource allocation, and performance metrics.
- Mass Media Coordination: Coordinate with the external marketing agency on the execution of mass media components, such as local radio jingles, interviews, and IVR campaigns, liaising with media partners and agencies to reinforce campaign messages effectively.
- Performance Tracking and Reporting: Track, analyze, and report on campaign performance metrics, working with marketing agencies to optimize channel effectiveness and recommend adjustments. Maintain comprehensive records of all campaign activities, including community engagement events, media placements, and feedback from pharmacy partners.
- Outreach Planning and Execution: Plan and execute community outreach activities with the external agency to promote or create awareness about the availability of eyeglasses in pharmacies, establishing strong relationships with local influencers, community leaders, and stakeholders.
- Grassroots Strategy: Develop a grassroots strategy to reach underserved communities and engage target audiences on the benefits of eyeglasses through informative sessions and activations on the ground, coordinating with the distributor and agencies to ensure message alignment.
- Stakeholder Engagement: Engage directly with pharmacy owners and staff to foster relationships that enhance the impact of campaign materials, driving eyeglasses uptake.
- Vendor and Agency Coordination: Manage relationships with external vendors, media partners, and creative agencies to ensure timely delivery of campaign materials that meet quality standards.
Requirements
- Bachelor’s degree or Higher National Diploma.
- 5 to 7 years of professional experience in a marketing agency or similar role, with a strong focus on BTL or community marketing campaigns.
- Familiarity with pharmacy landscape, trade or customer marketing in the Ashanti region is preferred.
- Must reside in Kumasi, with knowledge of the local market dynamics and experience working with local stakeholders.
- Excellent written and spoken communication skills in English, and other local languages like Twi and any other Ghanaian language.
- Experience creating and delivering sales presentations using PowerPoint slide decks.
- Computer software skills, especially Microsoft Word, Excel, and PowerPoint.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana