Role Overview:
As the Brands Marketing Manager, you will play a key role in executing strategic marketing initiatives across multiple brands. Your focus will be on driving growth, enhancing brand visibility, and ensuring effective campaign execution through vendor management and collaboration with cross-functional teams.
Responsibilities:
* Ensure campaigns are aligned with brand guidelines and strategic business objectives.
* Monitor campaion pontormanco motnes and provide actionaole insients for optimistion.
* Cultivate strong partnerships with external vendors and agencies to deliver high-quality marketing materials and services.
* Negotiate contracts, manage timelines, and averse the execution of deliverables to maintain brand standards.
* Uphold and strengthen brand positioning across all marketing channels.
* Maintain consistent brand messaging and identity in all communications
* Utilize data-driven insights to inform strategic marketing decisions and maximize campaign effectiveness.
* Develop and manage marketing budgets for multiple brands, ensuring efficient allocation of resources
* Monitor expenses and ROl to optimize budget utilization and achieve marketing objoctives.
* Foster a cohesive approach across departments to drive integrated marketing campaigns and initiatives.
* Support sales teams with effective promotional materials and strategies to drive customer engagement and
Qualification/Experience/Competencies:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Minimum of 5 years of experience in marketing roles, preferably within the CEHA industry or a related sector.
* In-depth knowledge of current marketing trends, consumer insights, and digital marketing strategies.
* Proven experience in developing and executing successful marketing strategies across various channels.
* Strong negotiation skills and ability to manage external relationships effectively.
* Proficiency in analyzing market trends, consumer behavior, and competitive dynamics to drive strategic insights.
How to Apply:
Ready to embark on an exciting journey with Somotex Ghana Limited? Forward your resume and a compelling cover letter with the subject "Brands Marketing Manager" by 10" December, 2024.
Somotex Ghana Limited is an equal opportunity employer and a proud member of the Mohinani Group, We encourage applications from candidates of all backgrounds and experiences. Unleash your potential with our innovative and diverse team!
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana
