JOB DESCRIPTION
Key Responsibilities:
- Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
- Own newsletter campaigns to engage and nurture leads.
- Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
- Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
- Track and optimize our calling efforts — caller ID, follow-up tracking, etc.
- Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
- Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
- Develop and optimize marketing automation workflows in HubSpot.
- Track and report on campaign performance metrics weekly.
- Maintain and update performance dashboards with the latest data.
- Map customer journeys in Miro and create visual workflows.
- Work closely with sales to align lifecycle marketing efforts with pipeline goals.
- Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
- Optimize and refine existing lead nurture sequences to increase booking rates.
- Drive experiments to improve email deliverability and response rates.
- Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).
Qualifications:
- 2+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)
- Proficient in HubSpot.
- Experience setting up and optimizing email, SMS, and automation workflows.
- Strong analytical skills—you’re obsessed with tracking, reporting, and improving performance.
- Ability to create and maintain performance dashboards.
- Experience running A/B tests to improve conversion rates.
- Strong project management and organizational skills with keen attention to detail.
- Excellent communication skills, particularly in a remote, fast-paced environment.
- Fluent in English—there’s no copywriter to manage, so you’ll need to handle messaging yourself.
- You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.
- Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn
Salary
Competitive
Monthly based
Location
Africa, Africa Region, Africa
Job Overview
Location
Africa, Africa Region, Africa
