JOB DESCRIPTION
We’ll Count on You To:
Product Marketing Strategy:
- Develop and execute comprehensive product marketing strategies that align with the company’s business objectives.
- Identify market opportunities and define the product marketing roadmap.
Product Positioning:
- Develop and articulate clear, compelling value propositions for CreditSights' products.
- Understand consumers’ needs and behaviors to ensure product positioning aligns with market trends and consumer demands.
- Develop product messaging that maximizes the strengths of every marketing and communication channel to raise product awareness and maintain a competitive edge.
Product Launches:
- Oversee the planning and execution of product launches, including go-to-market strategies and promotional activities.
- Collaborate with product development and sales teams to ensure successful product introductions.
- Ensure continuous market growth and transition from awareness to adoption in new market segments post-launch.
Sales Enablement:
- Develop sales tools and resources, including product presentations, brochures, and sales training materials.
- Work closely with the sales team to ensure they have the information and resources needed to sell products effectively.
Marketing Communications:
- Develop and execute marketing communication strategies to promote products and build brand awareness.
- Oversee the creation of marketing content, including articles, blogs, social media posts, and press releases.
Performance Tracking and Reporting:
- Track and analyze the performance of product marketing activities.
- Provide regular reports and insights to senior leadership on product marketing progress and challenges.
What You Need to Have:
- Bachelor’s degree in marketing, business or related area of study
- 5+ years of experience in B2B marketing role
- Experience in product marketing or a similar role. Experience in financial services/credit markets a plus
- Proficiency in Microsoft Office
- Strong written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
What Would Make You Stand Out:
- Experience in the financial industry, including B2B data and research
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Proven results collaborating with Product Teams, creating and executing successful product marketing campaigns
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
- Detail-oriented and strong project management skills
Salary
Competitive
Monthly based
Location
, Decatur County, Kansas, United States, Kansas, United States
Job Overview
Location
, Decatur County, Kansas, United States, Kansas, United States
