JOB DESCRIPTION
Primary Responsibilities
- Help establish market positioning, define target demographics, and create comprehensive marketing plans across various channels and segments.
- Support the implementation of marketing initiatives from conception to execution, fostering internal support and promoting collaboration.
- Generate consumer and market insights to refine outreach strategies, boost conversions, and procure more qualified leads.
- Leverage consumer insights and trends, market analysis, and marketing best practices to help build successful strategies.
- Conduct analytics reporting across multiple platforms, extract key insights, and propose future campaign and go-to-market strategies.
- Collaborate with email, performance marketing, and web teams to design, experiment with, and enhance lead-nurturing tactics.
- Manage content and updates for consumer and internal touchpoints, participate in events, and provide sales support.
- Help evaluate the effectiveness of current marketing initiatives, optimize accordingly, and present ideas and final products to internal and external teams.
- Enhance the organization's brand perception by ensuring all marketing and media content consistently reflects the brand’s values and image in a positive and professional manner.
Competencies Required
- Reasoning and strategic thinking.
- Ability to define an opportunity or threat.
- Ability to synthesize, integrate, and execute strategies.
- Digital marketing skills.
- Excellent presentation and communication skills.
- A keen sense of aesthetics and design.
- Competencies in photography, videography, and/or Photoshop are a plus.
Building relationships and influencing others
- Understanding the perspectives of others.
- Communicating effectively with others.
- Influencing others to achieve outcomes.
Operations and Management
- Organizing, planning, and executing.
- Making decisions & demonstrating good judgment.
- Managing team execution.
Values and Mindsets
- Continuous learning and improvement mindset.
- Adherence to our core values and beliefs.
- Humility, maturity, and a teachable spirit.
Education and Experience
- 1-2 years of relevant work experience in client-facing roles.
- Graduate/Postgraduate degree preferred
NB: The position requires occasional evening and weekend work to ensure effective outcomes.
Salary
Competitive
Monthly based
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
Job Overview
Location
, East Gonja Municipal District, Savannah Region, Ghana, Savannah Region, Ghana
