Advertising Officer
Vacancies Global
·
Ghana
Full Time
Job Expires in
1d 3h
Key Responsibilities:
- Campaign Development and Execution:
- Develop and implement advertising strategies and campaigns across various platforms, including print, digital, television, radio, and outdoor media.
- Work with creative teams to develop compelling advertising content, including visuals, copy, and multimedia materials.
- Ensure campaigns align with the brand’s tone, objectives, and target audience.
- Media Planning and Buying:
- Research and identify the most effective advertising channels for reaching target audiences.
- Negotiate with media vendors and agencies to secure cost-effective ad placements.
- Manage the scheduling and distribution of advertising materials across platforms.
- Budget Management:
- Prepare and manage advertising budgets, ensuring campaigns are delivered within allocated resources.
- Monitor spending and provide detailed financial reports on campaign expenses and ROI.
- Market Research and Analysis:
- Conduct market research to understand consumer behavior, industry trends, and competitor activities.
- Analyze campaign performance data to assess the effectiveness of advertising efforts.
- Provide insights and recommendations to optimize future campaigns.
- Collaboration and Coordination:
- Coordinate with marketing, sales, and product teams to align advertising strategies with broader business goals.
- Liaise with external agencies, freelancers, and vendors to ensure high-quality deliverables.
- Manage timelines and ensure the timely delivery of campaign assets.
- Compliance and Brand Consistency:
- Ensure all advertising materials comply with legal, ethical, and industry standards.
- Maintain consistency in branding and messaging across all advertising channels.
- Performance Monitoring and Reporting:
- Track the performance of advertising campaigns using analytics tools and KPIs.
- Prepare reports on campaign outcomes, including impressions, engagement, and conversions.
- Use data insights to refine strategies and improve future campaign effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in advertising, marketing, or media planning (2–5 years preferred).
- Strong understanding of advertising principles, branding, and campaign management.
- Familiarity with digital marketing platforms (e.g., Google Ads, Facebook Ads) is an advantage.
Key Skills:
- Creativity and ability to develop innovative advertising strategies.
- Excellent communication and interpersonal skills.
- Strong analytical skills to interpret data and measure campaign success.
- Proficiency in advertising tools and software (e.g., Adobe Creative Suite, analytics platforms).
- Time management and organizational skills to handle multiple campaigns simultaneously.
Salary
Competitive
Monthly based
Location
Obuasi, Ashanti Region, Ghana
Job Overview
Location
Obuasi, Ashanti Region, Ghana